Sylvester Stallone and crew killed quite a lot of pirates in The Expendables, but apparently not enough. Now, the producers have joined forces with the U.S. Copyright Group for a legal attack against online pirates. Those pirates in question illegally downloaded the movie, potentially cheating it out of millions at the box office.
Even though The Expendables did relatively well at the worldwide box office (it grossed $274 million), the producers are hungry for revenge on those modern-day thieves who hide behind a computer screen. Nu Image Films, the production company that made the movie, has created a task force with its other 180 films to sue these pirates via the U.S. Copyright Group.
While online piracy is a major pest for production companies, The Expendables was not amongst the most pirated movies of 2010. Not to discredit the attempt at retribution, but the ten films on Torrent Freak's list may have more at stake. Do they know something Nu Image Films does not? Do they believe these "search and destroy missions" are not working? Do they accept the idea that a good portion of these online pirates may also see the film in theaters? These are all valid questions that are nearly impossible to answer at this point.
We do know the legal attacks are not slowing down online piracy. The approach laid out by The Hollywood Reporter doesn't seem all that intimidating:
"USCG joins multiple individual defendants in a single lawsuit and subpoenas ISPs to identify its customers flagged for sharing copyrighted content. After that happens, letters are then sent out to those who have been identified with demands to settle, lest they be pursued in follow-up litigation."
A harsh letter seems unlikely to sway someone adamant on staying home for entertainment. A more efficient strategy may be to gather the Expendables cast and roll the cameras as they plow through the suspected pirates' homes and threaten them with laser-equipped rifles. Surely pirates would be more responsive to that kind of negotiation if Sylvester Stallone was breathing down their neck.
But USCG executive Thomas Dunlap assures us they are preparing lawsuits against individuals they have confirmed as online pirates. As these searches continue, the USCG should be able to identify the consistent users and sue them accordingly. The producers behind The Expendables would obviously like to see that happen.
Sylvester Stallone and crew are working on The Expendables 2, but don't expect this to slow down the pre-production process. Stallone has been nothing but positive about the sequel and until we hear otherwise, we can only expect it will be even more killtastic.
Source: Hollywood Reporter