A new teaser trailer for season 3 of The Crown isn’t shy about Olivia Colman replacing Claire Foy as Queen Elizabeth II. The award-winning drama is set to begin a new era this November, as it returns to the streaming giant nearly two years after its second season was binged by anglophiles, royal family obsessives, and those interested in watching really good television. And while the series finally returning after such a long delay is newsworthy in and of itself, the show’s (almost) entirely new cast is going to be a big part of Netflix’s marketing push.
The series was conceived as an expansive overview of the reign of Queen Elizabeth II, with creators and producers recasting every two seasons, in order to better depict the passage of time and to drum up considerable interest in seeing how an entirely new cast handles the opulent period drama. It’s a bit of a gamble, to be sure; the previous queen, Foy, won an Emmy and a Golden Globe for her performance, and seeing her go won’t be easy for many viewers.
But casting Academy Award winner — and all around incredible talent — Olivia Colman is a surefire way to assuage the concerns of the audience, and to make it that much easier to move on from the past and to step into the here and now. At least the here and now of the show. Check out Netflix’s teaser for The Crown season 3, and see if you can guess what it is they’re getting at in this very deliberate scene.
“The third season of The Crown sees a new guard sweep into Downing Street, as Queen Elizabeth (Olivia Colman) and her family struggle to meet the challenges of a rapidly changing Britain. From cold-war paranoia, through to the jet-set and the space age - the exuberance of the 1960s and the long hangover of the 1970s - Elizabeth and the Royals must adapt to a new, more liberated, but also more turbulent world. Written by Peter Morgan, The Crown also stars Helena Bonham Carter as Princess Margaret, Tobias Menzies as The Duke of Edinburgh, Josh O'Connor as Prince Charles, Erin Doherty as Princess Anne, Ben Daniels as Lord Snowdon, Jason Watkins as Prime Minister Harold Wilson and Charles Dance as Lord Mountbatten.”
As far as teasers go, this one couldn’t be more straightforward. There’s a new queen in town and Netflix is pretty excited about having her on board. That being said, there’s something about addressing the casting change upfront that’s probably going to be in the show’s best interest, as it will not only draw more attention to an already highly-anticipated third season, but it may also pique the interest of viewers who have yet to stream one of Netflix’s best original offerings.
The Crown season 3 will stream exclusively on Netflix beginning Sunday, November 17.