Of all the reinvigorated franchises hitting theaters this summer, Terminator: Genisys is a particularly strange case since it acts as a continuation and reboot of the original films. James Cameron’s original Terminator debuted in 1984 and launched the sci-fi/horror series; the director then returned for Terminator 2: Judgment Day but didn’t helm Terminator 3: Rise of the Machines or Terminator: Salvation.
Although Cameron also didn’t have a hand in Terminator: Genisys, he has already expressed his support of the feature, calling it the true third film in the franchise. Now, recently released TV spots for Terminator: Genisys feature new action from the upcoming film as well as praise from Cameron himself.
The first of the TV spots, Blend In (above), focuses on Sarah Connor (Emilia Clarke) and the Terminator (Arnold Schwarzenegger). Additionally, it positions Sarah as an action hero in the film with the tagline, “A woman’s work is never done.”
The second TV spot, You Will Love This (below), features multiple quotes from Cameron’s previous interview about Terminator: Genisys that praise the film’s reinvigoration of the series and the twist, simply stating, “You’re going to love this movie.” In addition, the spot features new Terminator action.
The twist that Cameron praises was revealed in the second official trailer for Terminator: Genisys, which showed that the main villain is none other than John Connor (Jason Clarke). Paramount’s decision to spoil the film’s major twist during the marketing campaign may prove to dissuade some moviegoers from seeing Terminator: Genisys.
Even hough the upcoming film may be working against a spoiled storyline, Terminator: Genisys has the endorsement of the original Terminator director, which the studio seems to be using for a marketing advantage. Certainly, with the return of Schwarzenegger to his iconic role – and director Alan Taylor’s new take on the franchise – there’s plenty about Terminator: Genisys to get fans excited.
That being said, Genisys is the first of the Terminator films not directed by Cameron to receive his approval and Paramount is going to make sure moviegoers know of the director’s endorsement. Whether Cameron’s opinions, along with the other factors, translate to a film that hits home with fans and critics alike remains to be seen.
Terminator: Genisys hits theaters on July 1, 2015.
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