[WARNING: These TV spots SPOIL key plot points for Terminator: Genisys.]
While early season blockbusters like Avengers: Age of Ultron and Jurassic World are currently dominating media focus, Terminator: Genisys is starting to gain some marketing steam. Directed by Thor: The Dark World‘s Alan Taylor and starring Arnold Schwarzenegger, Emilia Clarke, Jai Courtney, and Jason Clarke, the fifth installment of the sci-fi/action franchise is sitting in the prime July 4th weekend slot, and Paramount Pictures is hoping the one-two punch of Genisys and Mission Impossible: Rogue Nationwill feature enough thrills and spectacle to compete with the aforementioned competition.
As is the case with all potential summer blockbuster in the modern era, the foreign box office receipts are a huge concern, so Paramount has amped up the film’s media presence overseas with the release of these five new International TV spots featuring even more new footage from the film. Be warned, though – like the previous controversial trailer released last month, these International TV spots continue to SPOIL the big twist of the film.
In addition to more material involving *that* spoiler, one of the spots also features a major revelation about the film’s enigmatic subtitle. Check out the spots below:
It turns out “Genysis” is actually the name of a”killer app” developed by our old friends at Cyberdine Systems, which they promise will “revolutionize technology.” However, it appears that the app is literally a killer, as it’s implied the software is what triggers the saga’s infamous “Judgment Day” – the launch of the Earth’s nuclear missiles resulting in the dystopian future where John Connor leads the resistance against the Skynet A.I. and its army of killer machines. (Though that could just be a case of misleading trailer editing.)
The idea of Skynet hiding out in a smart phone app is quite different from what we’ve seen in previous Terminator installments. The original 1984 James Cameron film offered only vague information about a computer system that gained sentience and perceived humans as a threat, while 1991’s T2: Judgment Day introduced us to Cyberdine systems engineer Miles Dyson – the man destined to create Skynet with a microprocessor recovered from the first Terminator’s robotic arm. Then in 2003’s Terminator 3, Skynet is an experimental program designed by the military to combat computer virus attacks, utilizing materials salvaged from Cyberdine’s destruction.
Of course, it makes sense in today’s technology-obsessed culture to make a tablet app the engine of our ultimate annihilation, as it updates the Terminator franchise’s “humanity gets overtaken by machinery” allegory nicely. It also reinforces the premise that this installment takes the Terminator franchise into bold and possibly dangerous new territory by revisiting the 1984 Terminator setting and taking characters like Sarah Connor and Kyle Reese down new paths.
Whether this reveal about Genisys and new direction is enough to kickstart the Terminator movies after middling response to the initial cast photos and the first trailer remains to be seen, but Paramount seems very confident that there will be time traveling robot movies for years to come, as they’ve already snagged Schwarzenegger for the sequel filming next year.
Terminator: Genisys will be in theaters on July 1, 2015.
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