The first teaser trailer for Tenet, the new movie by Christopher Nolan, is playing in U.S. cinemas ahead of screenings of Fast & Furious Presents: Hobbs & Shaw, but when can fans worldwide expect to see the trailer online? Nolan has only been filming Tenet since May, but he likes to release a first teaser roughly one year in advance to build hype, which is what he's achieved again with his latest project.
Tenet will release in cinemas on July 17, 2020, with Warner Bros. banking on it being another hit from Nolan, as that's when original projects such as Inception and his most recent movie, Dunkirk, both debuted. The plot of Tenet is being kept as vague and mysterious as we've come to expect from Nolan, with descriptions simply billing it as "an action epic evolving from the world international espionage." It'll be another time-bending adventure, with a starry cast including John David Washington, Robert Pattinson, Elizabeth Debicki, Aaron Taylor-Johnson, and Kenneth Branagh.
The first teaser trailer for Tenet isn't likely to give too much away, but should help generate a lot of hype for one of next year's biggest movies, and the good news is it'll likely be online this weekend, with most reports suggesting that it'll finally be revealed to the world on Sunday. While it's rather uncommon nowadays for a trailer to debut in theaters first, Nolan films don't operate like most movies, and the director likes people to experience his trailers in cinemas first. Variety's Justin Kroll, among others, has suggested that it'll be the end of Sunday when the trailer releases online, giving it a full weekend in cinemas first.
Hearing Nolan loves the theatrical experience so much that we may not see this online till the end of the weekend— Justin Kroll (@krolljvar) August 1, 2019
Since it's already out in cinemas and known about, it makes sense from Warner Bros. point-of-view to delay the online debut of the Tenet trailer for another couple of days. Not only is that going to guarantee a lot more eyes on it when it does finally release, but it also gives movie fans an added incentive to go see Hobbs & Shaw this weekend. The Dunkirk teaser debuted in cinemas, but was released online as screenings started, however as Kroll notes Nolan is enjoying the theatrical release, so that's how it'll stay. WB usually drop trailers around 9:00-10:00 am PT/12:00-1:00 pm ET/5:00-6:00 pm BST, making that the most likely time for the release, although being a weekend could alter that. Of course, if the teaser trailer leaks then Warner Bros might simply choose to put it online sooner.
Based on the descriptions of the Tenet teaser trailer, it sounds like another typical Nolan tease, which drums up excitement without giving anything away. Featuring the tagline "Time for a new kind of protagonist. Time for a new kind of mission" the teaser only features Washington out of Tenet's impressive cast, confirming his status as the lead and the protagonist referred to by the movie's logline, while also confirming Tenet's movie logo, which is half normal and half upside down. Focusing on Washington looking at a bullet hole, it plays with perceptions of time, and quickly cuts between a few other snippets of footage too.
Nolan's films are genuine event movies, with the director one of the few who can generate such interest so far out and with so little information. The first Tenet teaser trailer is likely to be an event in itself too, with the Sunday release giving it plenty of time to dominate the news cycle and allow fans to get really excited for the film ahead of its release next year.