Musician Taylor Swift confirms plans to re-record music to maintain control of master recordings. On June 30, music entrepreneur Scooter Braun acquired Big Machine Records, the label that released Swift’s first six studio albums from 2006 to 2017. Swift is currently signed to Republic Records, and debuted her new album, Lover, on Aug. 23.
At 29-years-old, Swift is one of the world’s most successful and influential recording artists. The new owner of her master recordings, Braun, is known for discovering Justin Bieber on YouTube, and for founding SB Projects and Ithaca Ventures, the latter of which acquired Big Machine Label Group from founder Scott Borchetta. When Swift learned about the fate of her master recordings, she posted an extensive message on Tumblr, claiming that she’d been bullied by Braun during past professional encounters. The message was inspired by an Instagram post from the aforementioned Bieber, who responded to the acquisition news with a questionable social media caption that read, “Taylor Swift what up.” After Swift’s accusations, Bieber directed another Instagram post to Swift, in which he apologized and offered an explanation, but also questioned the motivation behind her Braun comments.
As reported by Deadline, Swift fully plans to re-record her past music. While speaking with CBS Sunday Morning journalist Tracy Smith, the pop culture icon confirmed the news upon being asked if “that’s still a plan?” Swift emphatically stated “Yeah, absolutely.” During the same interview, Swift discusses sexist labels in the music industry, evidenced by a newly released clip in which she addresses the “different vocabulary for men and women in the music industry,” and the difference between “strategic” and “calculated” business moves, and how men “react” to situations but women “overreact.” Check out the teaser clip below for Swift’s full CBS Sunday Morning interview.
On Twitter, Braun congratulated Swift for the release of her new album, stating, “Regardless of what has been said the truth is you don’t make big bets unless you are a believer and always have been,” and, “Supporting was always the healthier option.” While Swift’s creative approach and sound has significantly changed over the years, her mainstream appeal permeates throughout each of her six studio albums for Big Machine Records. Her self-titled debut album peaked at #5 on the U.S. charts, but each subsequent album reached #1. Swift was reportedly on an album-by-album deal with Big Machine Records, and chose to switch labels when she realized that Borchetta would sell the company.
Swift describes her new album on Instagram as “a celebration of love, in all its complexity, coziness, and chaos,” and that it’s the first she’s ever “owned.” With an Instagram fanbase of 120 million followers, that’s a potent message to deliver, in contrast to the influx of celebrities who recently spread fear to followers thanks to yet another Instagram hoax about privacy rights. Regardless of one’s musical opinions about Taylor Swift, she’s undoubtedly one of the most business-savvy superstars of her generation.