Retail giant Target has launched a new page entirely dedicated to Stranger Things and ’80s pop culture. The megahit Netflix series is back on Oct. 27 with anticipation reaching its peak, and the early reviews suggest that the show keeps going strong in its second season. The show has a massive affinity for its ’80s setting, spawning an enormous wave of nostalgia for the decade and the classic entertainment born within it.
Stranger Things’ massive popularity and distinctly ’80s-inspired visual style has led to the kind of retro merchandise you’d expect from a cultural phenomenon. There has been no shortage of gear for fans, and more continues to come out ahead of the season 2 premiere. Target has decided to take advantage of the new season buzz with a cross-promotion inspired by the show.
Now available on the Target website is an entire page dedicated to Stranger Things products, in addition to ’80s-themed merch. Headlining the page is the season 1 Blu-ray collection with the tagline “Ready for a day to disappear?” An ugly Christmas sweater is also front and center, just above the toys section that features action figures Funko Pop! collectibles. Eleven (Millie Bobby Brown) gets her own section with a mixed bag of toys, games, and clothes. Even Barb (Shannon Purser) gets a dedicated “What About Barb?” section.
If you’re adventurous enough, you’ll make it to the bottom section called “Target Finds Eighties Things.” The page is set up like a school day, but it pulls up all of the best things to come out of entertainment and pop culture during the ’80s. “History” features classic films like E.T. and The Goonies, “Band” class honors artists like Toto, Foreigner, and Joy Division, and “Extra-Curriculars” connects you with iconic toys like the Atari video game console and Rock ‘Em Sock ‘Em Robots.
Target senior designer “Flip” and associate creative director “Henny” are credited with curating the ’80s page, identifying themselves as “children of the ’80s”. Their passion for the era and deep knowledge shines through up and down the page and would surely make for a fun visit from any fan of the decade that Stranger Things honors. But as “Henny” notes in his description, the show doesn’t and couldn’t get by on pure nostalgia. It’s the riveting drama and full-bodied characters that have made the show instantly memorable and worthy of the ’80s craze it inspired.
Although the first season had more of a science fiction vibe to it, the new season of Stranger Things is expected to be more horror-oriented and has paid homage to films like The Evil Dead. That may turn off viewers who aren’t quite interested in more “up-close and personal” horror, but the first reactions to the new season are positive enough that it will live up to the hype and fans of the first run will definitely be tuning in.
Season 2 of Stranger Things premieres Friday, Oct. 27 on Netflix.
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