Zack Snyder's Man of Steel, is poised to make a big splash at Comic-Con 2012. A teaser trailer for the film is due to be released online soon, in coordination with the Warner Bros. panel at the Con (which will undoubtedly showcase additional footage from Snyder's reboot of the Superman movie franchise).
We've speculated that Man of Steel could be fashioned as the first installment in a shared DC comics movie universe, following the announcement that Warner Bros. is resurrecting the Justice League film. New reports indicate that is indeed the plan, which puts even more pressure on Snyder to deliver the goods.
Warner Bros. can do its part to help out by getting the marketing for Man of Steel started on the right foot, with the one-two punch of the Comic-Con showing and official teaser trailer release. The teaser has been given a G rating by the Alberta Film Ratings, and is said to be about 1 minute and 27 seconds in length. Snyder's movies never fail to suffice as feasts for the eyes, so there's good reason to think the Man of Steel teaser could easily make a strong impression in that brief amount of time (see: the spell-binding Watchmen teaser trailer).
Whether or not the Man of Steel trailer will be an accurate representation of the actual film's quality, well, we won't have a concrete answer to that question until next summer.
Meanwhile, CBM has received the following tipoff about how, exactly, Man of Steel might pave the way for future DC movies set in the same universe:
According to our source part of WB's plan is to use 'Man Of Steel' and drop hints that Superman is in a shared universe with his DC counterparts. The hints will be very subtle such as character mentions. The one character that DC is really wanting to reference is Wonder Woman. The source was unclear on if this would be to set up a solo movie for the Amazon Princess or to the Justice League, but with the info that was just posted it seems more likely to be the JLA.
Michael Goldenberg (a co-writer on Green Lantern) is reportedly at work scripting the Wonder Woman movie. However, there's been some question as to whether DC will imitate Marvel's approach to building a shared universe and release solo superhero films, as buildup to Justice League. The alternative, of course, is to jump feet-first into a JL movie, and then branch-out into standalone ventures. The latter option would allow the studio to stave off from having to successfully reboot the Superman, Batman, and (possibly) Green Lantern franchises, prior to JL.
Marvel's Avengers undeniably benefitted from having five movies and four years of anticipation as lead-in. So, if DC elects to not imitate its rival's strategy for constructing a shared universe, the comic book studio will be banking on Man of Steel having cross-over appeal to the wider moviegoing masses - and, playing well with the immediate fanbase. So, again, all eyes are going to be fixed firmly on Snyder's project, beginning with the trailer kickoff this week.
For more Man of Steel news, keep a close eye on the Screen Rant Comic-Con page.
Man of Steel stars Henry Cavill, Amy Adams, Michael Shannon, Diane Lane, Kevin Costner, Russell Crowe, and Laurence Fishburne. It is based on a story co-created by Christopher Nolan and Davis S. Goyer (the latter co-penned the script), and directed by Zack Snyder.
Look for Man of Steel to open in U.S. theaters on June 14, 2013.