"But in time, they will join you in the sun. In time, you will help them accomplish wonders," is the weighty promise that a deceased Jor-El issues to his son, Kal-El, in Man of Steel. The religious symbolism isn't accidental, either, given that director Zack Snyder has voiced his belief that Superman is "literally Biblical" and should be portrayed as such onscreen; hence, the trailers and TV spots for his comic book movie reboot continue to highlight that sense of reverence, through poetic (if occasionally heavy-handed) dialogue and visual allusions.
The latest Man of Steel marketing focus on Superman being a figurative and literal ray of hope for humankind, with two new posters that feature Henry Cavill flying through the stratosphere like a beam of light. Similarly, the most recent TV promo opens with a sequence where Supe appears to emerges gracefully from the glaring sun, in front of a small (and nervous) army of national guardsmen.
UPDATE: Check out the newly-released fifth Man of Steel TV spot:
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That's before everything shifts into overdrive in said TV spot, which concludes with a montage of striking images and moments that illustrate the dangerous nature of Supe's world-saving deeds and outer space flight in the movie reboot. As part of that, we also get previously-unreleased glimpses at the ensuing destruction and the mid-air brawls between Superman and General Zod (Michael Shannon) - whose threatening Kryptonian armor is complete with sword-like blades for stabbing his enemies - once the film's antagonist and his followers arrive on Earth.
Warner Bros. has a lot riding on Man of Steel's success, seeing how the blockbuster - which Cavill calls Snyder's "baby" and not producer Christopher Nolan's - will lay the foundation for a DC live-action movie universe, with its no-nonsense tone and naturalism approach to world-building. Snyder's movie may even include direct references to other superheroes (a la Marvel's shared Avengers movie-verse), if rumors are to be believed.
Even if that doesn't lead into a Justice League movie coming together, the door will be left wide open for a Man of Steel sequel (maybe a trilogy), assuming the first installment in the rebooted Superman cinematic lineage is a satisfactory box office hit. Of course, if the other longtime rumors are true, then Man of Steel may amount to Snyder's unofficial bid to win the Justice League directing job. No pressure, right?
Man of Steel opens in 2D and selected 3D/IMAX theaters in the U.S. on June 14th, 2013. It stars Henry Cavill, Amy Adams, Michael Shannon, Kevin Costner, Diane Lane, Laurence Fishburne, Antje Traue, Ayelet Zurer and Russell Crowe.
Source: Warner Bros.