Super Bowl 2018: Which Movie Trailers to Expect

Super Bowl LII promises to offer movie fans a fresh look at some of 2018's most anticipated movies - but which studios have the ad time - and what movies will they show off?

Every year, the Super Bowl is a big event, not just for the football game at its heart, but for all the different kinds of entertainment it provides. Between the annually hyped halftime show to the ever-wilder commercials, there's plenty for everyone on Super Bowl Sunday. For movie and TV fans, the big game is also an excellent chance to see new teasers and trailers for upcoming Hollywood productions.

The Super Bowl draws more than 100 million viewers every year in the United States alone, so it's the perfect time for studios to tease their upcoming releases, while high-profile TV shows also often get ad time during the big game. This year, Super Bowl LII will see the New England Patriots face off against the Philadelphia Eagles on NBC February 4th. With kickoff scheduled for 6:30pm ET, viewers should expect an exciting game - and even more exciting trailers to debut.

While we don't know every single movie and TV show that will get a Super Bowl teaser, trailer or TV spot (although some have been confirmed), we do know which movie studios have purchased ad time (with a 30-second spot running $5 million for this year's game). Based on which studios are expected to have a presence during the game and what movies they have on their upcoming slate, here are what trailers to expect during Super Bowl LII broken down by studio.

Disney's Trailers: Black Panther And A Mystery Film (This Page)

What Trailers Will Disney Show?

Walt Disney Pictures, and its subsidiary studios Marvel and Lucasfilm, will release some of the most anticipated movies of 2018 with Black Panther, Avengers: Infinity War, Solo: A Star Wars Story, The Incredibles 2, and A Wrinkle in Time. However, while some of these films will get Super Bowl spots, others are incredibly unlikely to have a presence at all. According to Deadline, Disney has purchased two TV spots, one running 30 seconds, the other 45 seconds.

Starting off with its Marvel offerings, it's incredibly likely Disney will promote Black Panther at Super Bowl LII. The film is the first solo outing for Chadwick Boseman as T'Challa, with the Ryan Coogler-directed installment of the Marvel Cinematic Universe set to debut 12 days after the Super Bowl. Considering the timing, and the fact that Disney has used previous high profile sporting events to debut new teasers, it would be a major missed opportunity. Marvel Studios is also reportedly gearing up to unveil a new look at Avengers: Infinity War after the first trailer was released late last year, although that will surely come a bit later. The third Marvel film to debut in 2018, Ant-Man and the Wasp, isn't expected to get any promotion at the Super Bowl. UPDATE: Marvel debuted the first Ant-Man and the Wasp trailer the week before Super Bowl LII.

Another Disney release not expected to receive any kind of push at the big game is Lucasfilm's upcoming second anthology film, Solo: A Star Wars Story. Rumors of the first Solo movie trailer have been surfacing since late last year, but Lucasfilm has yet to release an official look at Alden Ehrenreich as Han Solo, let alone footage from Ron Howard's film. Since the studio hasn't already unveiled a teaser, it's incredibly unlikely Solo will get a Super Bowl TV spot - starting a campaign at the Super Bowl is uncharacteristic for Disney. UPDATE: The latest report concerning Disney's presence at the big game claims the first Solo trailer will air during the Super Bowl, though this would buck tradition of studios mainly advertising movies that have already received trailers or other teasers of some kind. UPDATE 2: It's been revealed that the first Solo trailer will premiere during Good Morning America the morning after the Super Bowl, with Lucasfilm potentially set to tease its debut during the game.

Instead, the other spot will go to one of Disney's other high-profile releases - A Wrinkle in Time and The Incredibles 2. A Wrinkle in Time has received a number of trailers already ahead of its March release, while a teaser for The Incredibles 2 debuted late in 2017. It's unclear which one will be pushed, but since it's nearer release, we're tempted to say the former.

What Trailers Will Paramount Show?

According to Deadline, Paramount has purchased two 30-second ad spots, one during pregame and one toward the end of the game itself. These TV spots will be dedicated to two of the studio's upcoming releases, the horror thriller starring and directed by John Krasinski, A Quiet Place, and Christopher McQuarrie's Mission: Impossible - Fallout. Although Paramount has typically pushed its Transformers outings at the big game, this year's Bumblebee doesn't open until December, so it's likely too far away to begin promoting just yet.

McQuarrie first teased the trailer for the sixth installment in the Mission: Impossible franchise earlier in January with a photo on his Instagram. It was later confirmed that the first trailer will be unveiled during Super Bowl LII. Of course, considering Paramount only bought 30-second ad spots for the Super Bowl, it's likely the studio will unveil a TV spot that will air on NBC, and release the full trailer online.

Paramount has previously released a trailer for A Quiet Place, so it fits the criteria of studios promoting films that have already debuted at least one trailer. This spot does mean that Paramount's Annihilation, which is set to debut in late February, is on the bench. This may be because the movie will only get a theatrical release in the United States, Canada and China, with Annihilation being released on Netflix in all other markets.

What Trailers Will Universal Show?

Since Universal's sister network, NBC, is airing Super Bowl LII, expect the studio's upcoming offerings to have a major presence during the event. Universal's big summer blockbuster, J.A. Bayona's Jurassic World: Fallen Kingdom, will undoubtedly release new footage, while the upcoming Dwayne Johnson-led Skyscraper - for which he reteamed with Central Intelligence director Rawson Marshall Thurber - is also expected to debut a TV spot or trailer.

Universal released the first trailer for Jurassic World: Fallen Kingdom late in 2017, to an underwhelmed response from fans of Steven Spielberg's dinosaur-focused franchise. The upcoming film is a followup to Colin Trevorrow's Jurassic World, which was a massive success at the box office in 2015, earning over $1 billion around the world. Trevorrow stepped down as director for Fallen Kingdom, but reteamed with his Jurassic World co-scribe Derek Connolly to pen the sequel script.

As for Skyscraper, Johnson's July release has yet to unveil any official marketing materials, like a poster, trailer, etc. It's possible a poster will arrive sometime before Super Bowl LII and work to hype up Johnson's fans before the first trailer is released on game day. UPDATE: A new teaser has confirmed a first trailer for Skyscraper at the Super Bowl.

Of course, since Universal is expected to focus on Fallen Kingdom and Skyscraper, that means its other upcoming offerings - Fifty Shades Freed, Pacific Rim Uprising (which just released a new trailer), and Truth or Dare - are unlikely to have a presence during the game. However, considering Universal and NBC are subsidiaries of the same company, it's possible all these films will air at least a TV spot during the Super Bowl.

What Trailers Will Netflix Show?

At last year's Super Bowl LI, Netflix unveiled a trailer for Stranger Things season 2 - while Hulu additionally promoted their then-upcoming series The Handmaid's Tale. As a result, it wouldn't be surprising if the streamer had a presence at this year's Super Bowl LII. In fact, according to rumors, Netflix will premiere the first trailer for Cloverfield 3 during the Super Bowl. This rumor arrives on top of reports that Netflix is in talks to acquire the sequel from Paramount, a deal that's expected to be confirmed with this first look.

Of course, the marketing for previous movies in this sci-fi franchise - Cloverfield and 10 Cloverfield Lane - has been notoriously secretive. In fact, Cloverfield 3 went through the development and production process under the title God Particle in order to keep casual movie fans from learning its connection to the franchise that kicked off with J.J. Abrams' 2008 sci-fi thriller.

Another movie Netflix may promote at Super Bowl LII is the upcoming Duncan Jones-directed film Mute. The movie's first trailer will arrive before Super Bowl Sunday, so Netflix may simply air a TV spot to raise awareness of the trailer that will already be online. UPDATE: The first trailer for Mute is now online. Considering Netflix's massive marketing push behind Bright, and their return on investment arriving in it being one of the most-viewed Netflix Originals, it wouldn't be surprising for the streamer to heavily promote Mute.

What Trailers Will Warner Bros., Sony & 20th Century Fox Show?

According to Deadline, Warner Bros., Sony Pictures, and 20th Century Fox will sit out Super Bowl LII in terms of movie trailers. Warners recently unveiled new TV spots for some of its biggest 2018 releases - Tomb Raider, Ready Player One, and Rampage - and had a big presence during the NFL's conference championship games two weeks prior to the Super Bowl. Meanwhile, Sony's big superhero release of 2018, Venom, doesn't debut until October so it's too early to begin marketing at the Super Bowl. The studio's other big 2018 releases include Peter Rabbit, Sicario 2: Soldado, The Equalizer 2, and Slender Man.

As for Fox, it's curious the studio is sitting out this year's game. Last year, the studio purchased ad time to promote A Cure for Wellness and their only 2017 X-Men film, Logan. Two years ago, Fox debuted a Super Bowl spot for Deadpool, which then went on to become a massive success at the box office. Considering Deadpool 2 opens this May, the Super Bowl would have seemed an obvious chance to promote the film. Instead, a new Deadpool 2 trailer is expected to arrive later in February with Black Panther. UPDATE: Fox has confirmed their upcoming non-superhero release Red Sparrow will get a Super Bowl TV spot with new footage.

Still, while Warner Bros., Sony, and Fox may be sitting out, there will be plenty of movie trailers and teasers for fans to expect from the big game. Disney, Universal, and Paramount - as well as, potentially, Netflix - will delight movie fans will plenty of new trailers during Super Bowl LII this year. Stay tuned for more coverage.

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Super Bowl LII kickoff is set for Sunday February 4 at 6:30pm ET on NBC.