What Trailers Will Paramount Show?
According to Deadline, Paramount has purchased two 30-second ad spots, one during pregame and one toward the end of the game itself. These TV spots will be dedicated to two of the studio's upcoming releases, the horror thriller starring and directed by John Krasinski, A Quiet Place, and Christopher McQuarrie's Mission: Impossible - Fallout. Although Paramount has typically pushed its Transformers outings at the big game, this year's Bumblebee doesn't open until December, so it's likely too far away to begin promoting just yet.
McQuarrie first teased the trailer for the sixth installment in the Mission: Impossible franchise earlier in January with a photo on his Instagram. It was later confirmed that the first trailer will be unveiled during Super Bowl LII. Of course, considering Paramount only bought 30-second ad spots for the Super Bowl, it's likely the studio will unveil a TV spot that will air on NBC, and release the full trailer online.
Paramount has previously released a trailer for A Quiet Place, so it fits the criteria of studios promoting films that have already debuted at least one trailer. This spot does mean that Paramount's Annihilation, which is set to debut in late February, is on the bench. This may be because the movie will only get a theatrical release in the United States, Canada and China, with Annihilation being released on Netflix in all other markets.
What Trailers Will Universal Show?
Since Universal's sister network, NBC, is airing Super Bowl LII, expect the studio's upcoming offerings to have a major presence during the event. Universal's big summer blockbuster, J.A. Bayona's Jurassic World: Fallen Kingdom, will undoubtedly release new footage, while the upcoming Dwayne Johnson-led Skyscraper - for which he reteamed with Central Intelligence director Rawson Marshall Thurber - is also expected to debut a TV spot or trailer.
Universal released the first trailer for Jurassic World: Fallen Kingdom late in 2017, to an underwhelmed response from fans of Steven Spielberg's dinosaur-focused franchise. The upcoming film is a followup to Colin Trevorrow's Jurassic World, which was a massive success at the box office in 2015, earning over $1 billion around the world. Trevorrow stepped down as director for Fallen Kingdom, but reteamed with his Jurassic World co-scribe Derek Connolly to pen the sequel script.
As for Skyscraper, Johnson's July release has yet to unveil any official marketing materials, like a poster, trailer, etc. It's possible a poster will arrive sometime before Super Bowl LII and work to hype up Johnson's fans before the first trailer is released on game day. UPDATE: A new teaser has confirmed a first trailer for Skyscraper at the Super Bowl.
Of course, since Universal is expected to focus on Fallen Kingdom and Skyscraper, that means its other upcoming offerings - Fifty Shades Freed, Pacific Rim Uprising (which just released a new trailer), and Truth or Dare - are unlikely to have a presence during the game. However, considering Universal and NBC are subsidiaries of the same company, it's possible all these films will air at least a TV spot during the Super Bowl.