Super Bowl LII promises to offer movie fans a fresh look at some of 2018’s most anticipated movies - but which studios have the ad time - and what movies will they show off?
Every year, the Super Bowl is a big event, not just for the football game at its heart, but for all the different kinds of entertainment it provides. Between the annually hyped halftime show to the ever-wilder commercials, there's plenty for everyone on Super Bowl Sunday. For movie and TV fans, the big game is also an excellent chance to see new teasers and trailers for upcoming Hollywood productions.
The Super Bowl draws more than 100 million viewers every year in the United States alone, so it's the perfect time for studios to tease their upcoming releases, while high-profile TV shows also often get ad time during the big game. This year, Super Bowl LII will see the New England Patriots face off against the Philadelphia Eagles on NBC February 4th. With kickoff scheduled for 6:30pm ET, viewers should expect an exciting game - and even more exciting trailers to debut.
While we don't know every single movie and TV show that will get a Super Bowl teaser, trailer or TV spot (although some have been confirmed), we do know which movie studios have purchased ad time (with a 30-second spot running $5 million for this year's game). Based on which studios are expected to have a presence during the game and what movies they have on their upcoming slate, here are what trailers to expect during Super Bowl LII broken down by studio.
Disney's Trailers: Black Panther And A Mystery Film (This Page)
What Trailers Will Disney Show?
Walt Disney Pictures, and its subsidiary studios Marvel and Lucasfilm, will release some of the most anticipated movies of 2018 with Black Panther, Avengers: Infinity War, Solo: A Star Wars Story, The Incredibles 2, and A Wrinkle in Time. However, while some of these films will get Super Bowl spots, others are incredibly unlikely to have a presence at all. According to Deadline, Disney has purchased two TV spots, one running 30 seconds, the other 45 seconds.
Starting off with its Marvel offerings, it's incredibly likely Disney will promote Black Panther at Super Bowl LII. The film is the first solo outing for Chadwick Boseman as T'Challa, with the Ryan Coogler-directed installment of the Marvel Cinematic Universe set to debut 12 days after the Super Bowl. Considering the timing, and the fact that Disney has used previous high profile sporting events to debut new teasers, it would be a major missed opportunity. Marvel Studios is also reportedly gearing up to unveil a new look at Avengers: Infinity War after the first trailer was released late last year, although that will surely come a bit later. The third Marvel film to debut in 2018, Ant-Man and the Wasp, isn't expected to get any promotion at the Super Bowl. UPDATE: Marvel debuted the first Ant-Man and the Wasp trailer the week before Super Bowl LII.
Another Disney release not expected to receive any kind of push at the big game is Lucasfilm's upcoming second anthology film, Solo: A Star Wars Story. Rumors of the first Solo movie trailer have been surfacing since late last year, but Lucasfilm has yet to release an official look at Alden Ehrenreich as Han Solo, let alone footage from Ron Howard's film. Since the studio hasn't already unveiled a teaser, it's incredibly unlikely Solo will get a Super Bowl TV spot - starting a campaign at the Super Bowl is uncharacteristic for Disney. UPDATE: The latest report concerning Disney's presence at the big game claims the first Solo trailer will air during the Super Bowl, though this would buck tradition of studios mainly advertising movies that have already received trailers or other teasers of some kind. UPDATE 2: It's been revealed that the first Solo trailer will premiere during Good Morning America the morning after the Super Bowl, with Lucasfilm potentially set to tease its debut during the game.
Instead, the other spot will go to one of Disney's other high-profile releases - A Wrinkle in Time and The Incredibles 2. A Wrinkle in Time has received a number of trailers already ahead of its March release, while a teaser for The Incredibles 2 debuted late in 2017. It's unclear which one will be pushed, but since it's nearer release, we're tempted to say the former.
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