It's "Big Game" Day! For most tuning in this Sunday afternoon, it's that one day a year that viewers actually don't mind interruptions during the main event. In fact, it's those interruptions that may prove to be the most entertaining.
Much of that is due to the enormous cost of a 30-second spot advertisers need to pay CBS to advertise their product or service. Advertisers need to meet high expectations in delivering buzzworthy, catchy and memorable moments since they're forking out an average price of $3.8 million per each 30 seconds.
For Super Bowl XLVII, several movie studios are burning into their marketing budgets to win over potential theatergoers for several of this year's biggest movies. Summit is showcasing Snitch; Disney is promoting Iron Man 3, Oz the Great and Powerful and The Lone Ranger; and Paramount is advertising Star Trek Into Darkness and World War Z. Universal will also unveil the very first look at Fast and Furious 6.
The full Super Bowl TV spots for Snitch and World War Z are already online, while teasers for the other four will be updated with the full versions as they air and become available via YouTube. Be sure to also check out our feature on 2013 Super Bowl Commercials – A Complete Guide.
Full & Extended Super Bowl Movie Trailers
Fast & Furious 6
Details on the Fast & Furious 6 trailer here!
Iron Man 3
Details on the Iron Man 3 extended Super Bowl trailer here!
Oz the Great and Powerful
Details on the Oz the Great and Powerful Super Bowl spot here!
Star Trek: Into Darkness
Details on the Star Trek 2 Super Bowl spot here!
The Lone Ranger
Details on The Lone Ranger Super Bowl spot here!
World War Z
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