Even though early reviews of J.J. Abrams' Super 8 describe the flick as being primarily a coming-of-age story about kids on a dangerous adventure (think Stand By Me) meshed with a sci-fi monster movie, the film's advertising campaign has focused almost solely on the creature feature aspect - since the first full-length Super 8 trailer was released, that is.
That is also the case for this second Super 8 trailer, which barely even acknowledges the human drama that prevails throughout the film - instead focusing on the explosive spectacle and ominous monster attacks.
To refresh your memory, here is the official Super 8 movie synopsis:
In the summer of 1979, a group of friends in a small Ohio town witness a catastrophic train crash while making a super 8 movie and soon suspect that it was not an accident. Shortly after, unusual disappearances and inexplicable events begin to take place in town, and the local Deputy tries to uncover the truth -- something more terrifying than any of them could have imagined.
Up to now, the only portion of Super 8 that's been revealed in any detail is that of "the catastrophic train crash", which sets the plot in motion. However, if you've watched certain snippets of that scene, you know that line in the synopsis about the main characters "soon" suspecting there's a conspiracy afoot is a bit misleading.
The same could be said about the latest Super 8 trailer, which is full of sinister monster sounds, people being snatched up by unknown forces, military men on a secret mission - and barely even a hint about the more emotional, character-oriented aspects of the film.
Watch the second Super 8 trailer (via MTV) below:
Moving past the idea that Super 8 won't be quite the non-stop monster horror flick/conspiracy thriller that all the marketing material would have you believe, it is pretty clear that the movie should make for a fun, exciting, and (don't tell anyone) heartfelt bit of summer entertainment. Even if you don't especially care about how the picture pays homage to the style of old-fashioned Amblin studio titles (ranging from Close Encounters of the Third Kind to The Goonies), Super 8 still aims to work on its own terms.
However, the big concern for those who have yet to see Super 8 is that this will be another case in which a film's marketing campaign is far more intriguing and memorable than the final product. A number of people felt that way about the Abrams-produced Cloverfield - with the main criticism being that for all clever viral and mainstream marketing done for the project, it ultimately ended up being kind of a generic monster movie (albeit, one shot in the "found footage" style).
Super 8, in comparison, has a lot more going for it. Even when you ignore the early good reviews it's been accumulating, the movie still looks to me more than another run-of-the-mill alien invasion pic. Take that for all it's worth.
Super 8 hits theaters this Friday.