5 Reasons Summer Blockbuster Movies Are Failing at the Box Office

Pacific Rim Box Office

Of course, the biggest box office challenge facing movie studios is getting potential viewers to leave the comfort of their home theater in favor of seeing a film on the big screen. As mentioned, a trip to the multiplex is more costly than ever - and most industry insiders expect prices to rise (not fall) in the coming years. Certain theater chains have been able to incentivize audiences with in-theater food service, premium seating (such as D-Box), as well as premiere formats (RPX and IMAX, among others). However, as HD consumer electronics, syncing with at-home services like Netflix and RedBox, are now able to provide a reasonable substitute for certain theater experiences, it's easy to understand why many film lovers are holding-off on an expensive trip to the theater - and becoming more choosey about which films they will spring to see on the big screen. Needless to say, with an increasing number of box office bombs over the last few years, studios cannot afford to have fewer and fewer people attending films in theaters.

Of course, the primary way that studios can combat the stay-at-home trend is to become more consumer-friendly. Instead of raising ticket prices, slapping on unneeded 3D conversions, or wasting money on nine-figure franchise tentpole flicks (that no one asked for), producers and distributors need to up their game and deliver films that audiences are willing to invest in - and can't wait to see.

Again, our list is not all-inclusive, so be sure to share your thoughts in the comments.


Follow me on Twitter @benkendrick for future reviews and editorials, as well as movie, TV, and gaming news.

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