If you watch The Apparition trailer, you too might walk away with the impression that the film is about a ghost that gains the power the more you believe in it. Only, it's not about that at all. You might notice the end of the trailer, where star Ashley Greene is repeating to herself (via voice-over) not to believe - even as ghostly hands grope and envelope her body. Only, that voice-over never happens in the actual movie.
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