As the buzz for Suicide Squad continues to grow with the positive reaction to its early test screenings, the marketing push from Warner Bros. grows as well. A massive product line for the movie has been revealed, as well as its own LEGO toy set and the announcement that the DC film will have a major presence at San Diego Comic-Con.
Suicide Squad's success will depend largely on how well audiences connect with its cast of anti-heroes. Much of the focus of the movie's marketing so far has been on Margot Robbie's Harley Quinn, as she has pulled ahead as the clear fan favorite in David Ayer's comic book adaptation. With the casting of Will Smith as Quinn's teammate Deadshot, though, no doubt Warner Bros. Pictures is hoping audiences will be drawn to his presence as well.
A new TV spot courtesy of JoBlo focuses on footage of Will Smith's Deadshot interacting with Joel Kinnaman's Rick Flag as Flag learns something important about Deadshot: that he is not one for physical displays of affection. Besides that, there is an assortment of footage that has appeared in previous trailers as well as the now-familiar musical accompaniment of the song "Ballroom Blitz." WB has also unveiled higher-resolution versions of previously-released Suicide Squad TV spots, and you can watch those below:
While much of the marketing for Suicide Squad has focused on Harley Quinn, Will Smith consistently ranks as one of the highest paid actors in Hollywood, coming in at #18 for 2015 according to Forbes. With that being the case, it would not be surprising if he was at the top of the pay scale for Suicide Squad as well. He brings a considerable amount of star power to the movie, and Warner Bros. will want to cash in on that fact as the movie's release approaches. In other words, don't be surprised if this is not the last Suicide Squad TV spot to focus on Deadshot.
Suicide Squad represents an opportunity for WB to regain much of the goodwill it lost with fans after the weakly-received Batman V Superman: Dawn of Justice earlier this year. It's no accident that the trailers and TV spots so far, including this one, have focused more on Suicide Squad's humor than its action. WB/DC want audiences to know that the movie will not be as dour and serious as its predecessor, despite its fairly grim premise. While Deadshot may not be into hugs, we've also seen proof that he's not adverse to cracking a joke or two.
Suicide Squad will arrive on August 5, 2016, followed by Wonder Woman on June 2, 2017; Justice League Part One on November 17, 2017; The Flash on March 16, 2018; Aquaman on July 27, 2018; an untitled DC Film on October 5, 2018; Shazam on April 5, 2019; Justice League Part Two on June 14, 2019; an untitled DC film on November 1, 2019; Cyborg on April 3, 2020; and Green Lantern Corps on July 24, 2020.