These days, Hollywood tentpole projects are defined by their large ensembles, bringing together a collection of (hopefully) memorable characters that all leave an impression on the audience. As such, a key part of a film’s marketing campaign is to highlight each one individually, giving all fans an opportunity to see their favorite get the spotlight. A recent example of this is Star Trek Beyond, which spent the past few days unveiling one-sheets for each principal member of the cast. They’re typically nice complimentary pieces to the main theatrical poster.
There are few upcoming films better equipped for this promotional strategy than Suicide Squad, the next installment of the DC Extended Universe. Director David Ayer’s adaptation of the comic is packed to the brim with dynamic villains and anti-heroes, including the Joker, Harley Quinn, and Deadshot. With just a couple months to go before the movie’s theatrical premiere (as of this writing), Warner Bros. is ushering in the next wave of advertising with a number of posters and magazine covers (hat tip CBM) focusing on the various characters that make up the Worst. Heroes. Ever.
First up are the one-sheets, of which there are six. The aforementioned trio of Harley, the Joker, and Deadshot get their own posters, while the full team is showcased in the others. Two of the group shots come with the tagline “In Squad We Trust,” which seems tailor made to be the next big social media tagline. Check out the posters below:
The Suicide Squad marketing materials thus far – retro pop music and all – have been noted for their sense of irreverent fun, a theme that’s carried over in these posters. In particular, the character one-sheets are flashy and colorful in design, and Deadshot even gets his own personalized name card. Unsurprisingly, Harley Quinn is the most eye-catching element of this batch of artwork, with actress Margot Robbie flashing a mischievous smile that hints she’s on the prowl for trouble. With rumors of a Harley solo movie swirling around, she’s likely to be a key part of advertising the rest of the way.
As part of the buildup to the film’s premiere later this summer, Suicide Squad is being featured in the French magazine Cinema Teaser. Usually when publications like these have exclusive content about a highly-anticipated work, they’ll unveil collectible covers to generate excitement for the latest issue. This case is no different, and there are two variants available: one with the Joker, and the other highlighting the full Squad:
Of these two, the Joker one is perhaps the most intriguing. Making a menacing face at the camera, the Clown Prince of Gotham is playing with a Newton’s cradle with balls featuring the logos of each member of the Squad. The one representing Harley is pulled back, ready to send the rest into chaos. Might this be indicative of what the Joker has in store? His role in the narrative is unknown, but his relationship with Harley will almost certainly come into play at some point, setting up appearances in later installments.
The DCEU is in an interesting place, having undergone a handful of behind-the-scenes changes following the performance of Batman V Superman: Dawn of Justice. As WB tries to figure out the best direction moving forward, Suicide Squad could be a great turnaround. The film has generating strong buzz ever since the first footage was revealed at San Diego Comic-Con 2015, and reactions from a test screening were enthusiastic. Ironically, it could be the bad guys that give the studio something to cheer about after the heroes disappointed.
Suicide Squad will arrive on August 5, 2016, followed by Wonder Woman on June 2, 2017; Justice League Part One on November 17, 2017; The Flash on March 16, 2018; Aquaman on July 27, 2018; an untitled DC Film on October 5, 2018; Shazam on April 5, 2019; Justice League Part Two on June 14, 2019; an untitled DC film on November 1, 2019; Cyborg on April 3, 2020; and Green Lantern Corps on July 24, 2020.
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