After the very mixed reception of Batman V Superman: Dawn of Justice, DC appears to have turned the conversation in their favor with their all-out social blitz for the highly anticipated Suicide Squad. We have heard about Jared Leto's crazy antics on set, seen that the cast is really involved in their own stunts, have watched action get progressively more epic with each new trailer drop, and each set of posters (from mug shots to customized skulls) have been better than the last.
It seems like no one can stop talking about Suicide Squad. Without trying, fans can find themselves wrapped up in theories about which of the squad members might not make it to the credits or which version of Harley's costume Margot Robbie should have worn. The film is filled with a who's who of DC villains, and fans are looking forward to rooting for the bad guys. DC has kicked their marketing campaign into an entirely new gear as chatter about this ensemble feature continues to dominate social media.
Deadline notes new ComScore numbers for the week of July 4th - 10th show that despite not hitting theaters until early August, more people are talking about Suicide Squad more than films that hit theaters in just a few days. The report calculated over 59K conversations in the past week, which is only down 7,000 mentions from the last check at the end of June. Tracking well ahead of other comparable features like Ghostbusters, Star Trek Beyond, and Jason Bourne, Suicide Squad is out trending the rest of the field by leaps and bounds.
ComScore's PreAct tracking method compiles digital data that is measured through social conversations to determine where films and other events track compared to other chatter. In a world where content is king, companies that can keep their visitors and fans freshly supplied with new information are always going to track better.
On Saturday, July 23rd, Hall H will be filled with all things DC including a Suicide Squad panel that will bring Will Smith, Margot Robbie, Jared Leto, Viola Davis, Joel Kinnaman, Jai Courtney, Jay Hernandez, Adewale Akinnuoye-Agbaje, Scott Eastwood, Cara Delevingne, Adam Beach, Karen Fukuhara, and director David Ayer to San Diego Comic Con. In the meantime, Screen Rant got to go to Toronto for a set visit while Suicide Squad was filming, and our editors dish on all sorts of behind-the-scenes goodies in the Total Geekall podcast. If you're interested in securing a spot at your local theater, tickets for the film go on sale this Friday, July 15th.
Suicide Squad opens in U.S. theaters on August 5, 2016. Next up on the DC Slate is Wonder Woman on June 2, 2017; Justice League on November 17, 2017; Aquaman on July 27, 2018; an untitled DC Film on October 5, 2018; Shazam on April 5, 2019; Justice League 2 on June 14, 2019; an untitled DC film on November 1, 2019; Cyborg on April 3, 2020; and Green Lantern Corps on July 24, 2020. The Flash is currently without a release date.