After putting together a killer marketing campaign for this summer's Suicide Squad, Warner Bros. and DC Entertainment are coming down the home stretch. With less than one month to go until the movie's premiere (as of this writing), there isn't much left for them to do. David Ayer's installment in the DC Extended Universe has claimed the title of most-buzzed about movie of 2016, and coverage from last year's set visit will only ramp up the already high levels of hype and anticipation.
Thanks to a collection of gleefully kinetic trailers and TV spots, most viewers have determined that they're on board for an adventure with the Worst. Heroes. Ever. and are just wondering when exactly they can make those plans. In a new video (watch it above), it's revealed that advanced tickets for Suicide Squad go on sale Friday, July 15, 2016 - exactly three weeks before the movie is released in theaters nationwide.
In recent years, due to increased use of apps like Fandango, the notion of pre-ordering tickets has become more common. Studios frequently mold it as an event during one last promotional push, leading to a frenzy as enthusiastic fans rush online to secure their seats. Some moviegoers spend years eagerly awaiting a tentpole's arrival, and the last thing they want to do is get sold out on opening night or day.
It wouldn't be surprising if Suicide Squad proved to have very lucrative pre-sale figures, perhaps even setting a new all-time mark or two. In just this year, both Batman V Superman: Dawn of Justice and Captain America: Civil War broke the record for superhero films, and it will be interesting to see how Suicide Squad compares to its contemporaries. It's true that the property is somewhat niche when compared to Batman, Superman, or the Avengers, but it has been able to generate substantial interest from die-hard fans and causal audiences alike. Tickets for Suicide Squad will be in very high demand as excitement reaches a fever pitch.
The timing of this couldn't have been any better. As one would expect, Suicide Squad is going to have a major presence at San Diego Comic-Con 2016, which takes place next week. If someone doesn't buy a ticket on July 15, they could be encouraged to do so after being exposed to the film on such a grand stage. Suicide Squad will be making a variety of headlines in the near future, so there should be many curious to see what all the fuss is about.
After the mixed response to Batman V Superman, the DCEU needs Suicide Squad to be a commercial and critical hit, so the franchise gets back on the right track. Luckily, they seem to have both bases covered. Reactions out of Suicide Squad test screenings have been positive, meaning the project should have strong word-of-mouth as it makes its way to theaters. That'll give the movie a nice boost at the box office, perhaps cementing Suicide Squad's standing as DC's answer to Marvel's Guardians of the Galaxy.
Suicide Squad opens in U.S. theaters on August 5, 2016, followed by Wonder Woman on June 2, 2017; Justice League on November 17, 2017; Aquaman on July 27, 2018; an untitled DC Film on October 5, 2018; Shazam on April 5, 2019; Justice League 2 on June 14, 2019; an untitled DC film on November 1, 2019; Cyborg on April 3, 2020; and Green Lantern Corps on July 24, 2020. The Flash is currently without a release date.
Source: Warner Bros.