When Matthew Vaughn premiered the first footage of Kick-Ass at Comic-Con a few weeks back, he must have been smiling ear to ear. Originally told that the film was too violent for distribution, Vaughn decided to produce the movie himself, leaving in all the gore and graphic language of the original comic series. Vaughn's decision to leave in the good stuff was more than validated by throngs of Comic-Con attendees and now Kick-Ass has become the hot commodity in Hollywood as studios jockey to buy distribution rights for the film.
According to The Hollywood Reporter, Lionsgate, Paramount, and Universal are currently the top contenders to land the film. THR speculates that the final distribution deal will be "in the solid seven figures with a significant P&A commitment." For the non-movie folks out there, P&A refers to Prints and Advertising. In other words, Kick-Ass will be getting the major release the film deserves.
So, why was Kick-Ass ignored in the first place? As THR points out, Vaughn's decision to self-finance his film is indicative of a larger trend in Hollywood. While the economy continues to languish, studios are becoming increasingly selective about what films they greenlight for production. Above all else, Hollywood is about making money and if they don't think they can find a market for a film, most studios will pass.
That's part of the reason why we're seeing so many umm ... interesting films based on toy franchises, board games, and children's books. It's easier for studios to trade in on a pre-established brand name then take a chance on something new, particularly when that something new involves pre-pubescent girls slicing people apart with a samurai sword.
As soon as we find out who wins the distribution rights for Kick-Ass, we'll let you know here. In the meantime, share your thoughts about the film in the comments. Are you fully on board the Kick-Ass bandwagon?
Source: The Hollywood Reporter