Netflix drops a brand new Stranger Things season 3 poster exactly one month before it's set to premiere. This time around, the series will take viewers back to Hawkins, Indiana, but into the summer of 1985. The setting is very different from their usual period around Halloween, but the series has been relishing in 80s nostalgia, especially from 1985, while marketing its new season. So much so that the show teamed up with Coca-Cola to bring back its revived New Coke from the 80s, along with creating a fake advertisement for Hawkins' latest hangout spot, the Starcourt Mall.
A lot of its marketing has also carried a more light-hearted tone than previous seasons. One video even showcased Billy, the older brother of season 2's newcomer Max, at his new summer job at the local Hawkins pool. There's no sign of the Upside Down to be seen, only a group of swooning women, including Karen Wheeler. The atmosphere is bubbly and fun, but the show's creators, Matt and Ross Duffer, have made little reminders for fans of the series to stay on their toes. The terrors in the Upside Down still exist, and they're far from over.
Their retro, 80s-infused marketing style continues, as Netflix released a brand new poster for Stranger Things 3 exactly one month before it's set to hit the streaming platform. There's plenty going on in the neon-lit poster, including Eleven in her signature defense pose with a bloody nose in front of the Starcourt Mall, a carnival tucked away in the corner, Billy in a seemingly much darker place than the rest, and the massive Mind Flayer that sits front and center amid the panicked faces of the series' core characters amongst some Fourth of July fireworks. Check it out below:
Even though this season has seemed more lively than the rest, the Duffer Brothers have explained that the Mind Flayer from season 2 is definitely still alive in the Upside Down, and it's only a matter of time before he makes his way into Hawkins. Until then, this season is set to have more of a focus on the kids as they grow up and become teenagers. It'll explore the kids' relationships over the summer of 1985, while also keeping the looming Mind Flayer in the back of their head.
This season of Stranger Things will be an interesting shift from their usual doom-and-gloom monster madness. The Upside Down is easily one of the most intriguing parts of Stranger Things, but it'll be exciting to see the kids evolve during their summer break, and how exactly one summer will change everything. The events that transpired in seasons 1 and 2 were traumatizing, so it'll be interesting to see how these events, and what's yet to come, affect the kids as they grow up. The Stranger Things 3 poster is a reminder to viewers of the terrors that still await the residents in Hawkins, but at least fans can enjoy some fun-in-the-sun before the darkness lurking in the Upside Down creeps its way back to the surface.
Stranger Things season 3 premieres July 4 on Netflix.