More details surrounding Stranger Things season 3 have finally been revealed, and viewers will be seeing a lot more of the bromance between Dustin and Steve. Netflix's smashing sci-fi success will be hitting the streaming platform in July this year, and the show has had a blast marketing their new season. From a fake TV advertisement for the brand new Starcourt Mall in Hawkins, Indiana, to a team-up with Coca-Cola to promote the beverage conglomerate's revamped New Coke, their marketing team has soaked up every last drop of 8os nostalgia. It's a great way to truly immerse and excite viewers about season 3 and its new setting in the summer of 1985.
It's obvious that the creativity knows no bounds when it comes to advertising the 80s-set show, and it's clear that the show's creators, Matt and Ross Duffer, know exactly what viewers love to see. One thing that took the fans by storm after season 2 was the newfound relationship between Steve and Dustin, which earned the former the nickname 'Dad Steve'. The pair were an instant hit with fans of the show, and they even make an appearance together during the New Coke teaser hanging out at the movies.
Now, the Duffers confirmed to EW there's more where season 2 came from in regard to Steve and Dustin's bromance. They explained this season, "takes place during the last summer before high school," adding, "the kids are growing up, and that transition is going to be messy and awkward and painful." They also confirmed the Mind Flayer from season 2, "is still alive in the Upside Down," and it will, "find another way into Hawkins... It's just a matter of time." And as for Steve and Dustin? Gaten Matarazzo, who plays the latter, explained audiences will, "definitely see more of that," and the Duffers, "know what fans like and they roll with it."
Stranger Things' third season isn't the only thing the Duffer brothers have in store this year. Per an announcement on Twitter, Netflix shared their streaming service will be making an appearance at this year's E3 to show off their Stranger Things retro-inspired adventure game. It's set to follow events that happen during the third season of the show, so expect to see more of Hawkins and the Upside Down in a 16-bit format as well.
With this season of Stranger Things taking place during the summer, it'll surely have a much lighter feel to it than its usual fall setting around Halloween. It will also be an opportune time for the Duffer brothers to dig into the complex emotions the kids have as they become teenagers, and look into how their friendships evolve as they mature. The mystery surrounding the Upside Down will always be an intriguing aspect to the sci-fi show, and easily its biggest aspect, but it'll be fun to see where the series goes as it turns its focus inward on the teens and how their lives change as they grow up.
Stranger Things season 3 releases on July 4 on Netflix.