With summer on the verge of winding down, there'll be plenty of debate over whether or not the 2016 summer movie season was a success or not. Some theater owners have already thrown their hats in the ring, saying the financial disappointments of several would-be blockbusters have had an effect on their bottom line. Meanwhile, the critical reception of many big releases has left its own distinct impression as well. Despite all the back and forth that's been going on with regard to this summer's theatrical releases, one of the more interesting and unexpected takeaways may actually be Netflix's ability to swoop in and give audiences a reason to stay home (for eight hours anyway) and watch Stranger Things.
The throwback to '80 cinema seems to have achieved a certain kind of consensus among viewers, captivating them with not only the nostalgic aspects of its presentation, but also the story itself. That story smartly left the future of its characters in question; leaving the audience with a series of cliffhangers that set up myriad possibilities for more seasons that the show's creators, Matt and Ross Duffer, have said they already envisioned. And yet, despite the show's obvious popularity among both fans and critics, Netflix has yet to give Stranger Things season 2 an official green light.
All that may be set to change, as The Guardian reports Netflix head honcho Reed Hastings stated the streaming giant would be "dumb not to" see the series get season 2. While one may wonder why Hastings didn't just go ahead and prove the company's intelligence by issuing the green light right then and there, he did provide some insight into how decisions like that are made and what factors are considered since the usual network metrics don't have the same sort of sway at Netflix. Though he didn't go into what metrics the company does use, he did mention they are fully aware the response the show's been getting.
“Because we don’t have advertising we are under a whole different model to not compare all the shows and rank other shows, because it kind of doesn’t matter what everybody loves the most it, matters what you or I love most.
You can get approximations ... if you look on IMDB the most popular TV show right now it’s Stranger Things, so that’s a reasonable proxy. It’s not that there’s no data, just that we don’t give out our data.”
That, combined with Hasting's earlier statement, certainly sounds as though Netflix is pleased with how Stranger Things has been performing. Although the streaming service is typically known for early and quick renewals for just about everything, longer waits aren't completely unusual. Last summer's Sense8 from the Wachowskis garnered a similar passionate response from viewers, and while a second season seemed likely, it wasn't until a clever marketing opportunity sometime later presented itself in the form of the characters' shared birthday that the announcement was actually made.
So perhaps Netflix is just waiting for a similar occasion to strike before Stranger Things season 2 gets its green light. Then again, maybe the service is just using the time to let the anticipation build even more than it already has.
Stranger Things season 1 is currently available in its entirety on Netflix.
Source: The Guardian