Rogue One: A Star Wars Story is close to being unleashed, but that hasn’t stopped Disney and LucasFilm from making an all-out marketing push ahead of the movie’s premiere. New trailers and clips continue to come out and slowly reveal more and more layers to the highly anticipated first standalone movie in the Star Wars franchise. But the promotion for Rogue One hasn’t stopped at simple video clips.
Disney and LucasFilm have also branched out to more unconventional ways of promoting Rogue One, such as the giant X-Wing parked at the site of its Hollywood premiere. The movie has also had some web-based digital marketing campaigns that leverage social media in ways that a standard YouTube video cannot. Their latest piece of ambitious Rogue One marketing lets fans turn themselves into a rebel pilot with their own uniquely designed helmets.
The official website for Rogue One has released its own “Helmet Creator” page just in time for the movie's imminent release, allowing viewers to assemble their own fully custom-made virtual headgear. You begin by naming your squadron and call sign, then go through several pages of optional custom designs. You can modify the helmet style and color, choose your own hero insignia and mohawk stripe, customize your decals on the side, and even add your own face to the helmet. The cherry on top, of course, is to share your creation on social media.
Here's one of our own Rob Keyes:
— Rob Keyes (@rob_keyes) December 9, 2016
Rogue One’s helmet creator is another outside-the-box creative marketing tool for the movie that goes above and beyond the standard trailers and TV spots. The website also features a “Leaderboard” that showcases the most oft-used squadron names. The helmet creator is along the same lines as the movie’s interactive 360-degree video of a first-person X-Wing battle, which will apparently be a part of the actual movie.
Will Rogue One contain a similar self-reference to its marketing push with brand new rebel helmet designs? That remains to be seen, but the “Helmet Creator” is nonetheless an impressive piece of digital marketing that is sure to get fans hyped for the movie’s Dec. 16 premiere in the United States. The website itself is smooth and easy to navigate, and the customization options offer virtually endless possibilities. Expect to see a lot of custom-made virtual helmets on social media in the coming days.
The clips from Rogue One released so far have been promising, but the movie is in uncharted territory as the first standalone Star Wars anthology movie. With so much riding on the success of Rogue One for the future direction of the franchise, one must hope that the movie is as good as the promotions suggest. If Rogue One is nearly as fun as its marketing push has been, then fans could be in for another thrilling installment in the franchise.
- Star Wars: Rogue One / Rogue One: A Star Wars Story (2016) release date: Dec 16, 2016
- Star Wars 8/Star Wars: The Last Jedi (2017) release date: Dec 15, 2017
- Solo: A Star Wars Story (2018) release date: May 25, 2018
- Star Wars 9 / Star Wars: Episode IX (2019) release date: Dec 20, 2019