Disney is already approaching their Star Wars TV shows differently compared to the movies. 1 / 10
Disney has a history of keeping the major movie plot points a secret during campaigns. 2 / 10
They relied on nostalgia and the return of Luke to drive The Last Jedi. 3 / 10
The trailers for The Rise of Skywalker hasn't given away much other than being the end of the Skywalker Saga. 4 / 10
Just a few days after The Mandalorian released, the Star Wars social media posted about Baby Yoda. 5 / 10
The character is the surprise breakout star of the series. 6 / 10
This could be viewed as a major spoiler considering how quickly they shared the surprise. 7 / 10
The post reveals that Disney will follow a different set of rules when it comes to their TV shows. 8 / 10
Some would consider it a missed marketing opportunity by not using Baby Yoda prior to the release. 9 / 10
It looks like Star Wars didn't want to wait too long before joining in on the buzz. 10 / 10