Disney and Lucasfilm is gearing up for the social media onslaught bound to accompany the run-up to Star Wars: The Last Jedi with the release of new emojis. With the release of the eighth Star Wars film in the Skywalker family saga a little over two weeks away, fans will no doubt be buzzing about any information that surfaces about the movie, which in all likelihood end up on social media.
True, the biggest buzz surrounding the film is bound to be about Luke Skywalker (Mark Hamill) and Rey (Daisy Ridley), and whether one or both of them will give into their sinister impulses and turn to the Dark Side of the Force. And while a heavy duty narrative like that will no doubt capture fans' imaginations, the film is going to need a bit of levity, too, which will no doubt come from the likes of the porgs - the bird-like creatures who inhabit Luke's remote island on the planet of Ahch-To - as well as BB-8, Rey's droid pal that is destined to get into some sort of throw down (or is it roll down?) with its First Order doppelganger, BB-9E.
Related: Watch Chewie Smacks A Porg
In a celebration of the porgs, BB-8 and BB-9E, the official Star Wars Twitter feed has revealed three new emojis fans can use in their social media posts. To activate each emoji, the posts, naturally, need to led by hashtags, and are as follows: #Porgs, #BB8 and #BB9E. See the official reveal of the new Last Jedi emojis below:
— Star Wars (@starwars) November 28, 2017
Social media has undoubtedly been a key player in the promotion of Star Wars since the resurgence of the franchise with The Force Awakens in 2015, and its undoubtedly grown with the subsequent release of Rogue One: A Star Wars Story in 2016 and the pending release of The Last Jedi. According to Variety, The Last Jedi topped all other films in social media activity last week, generated more than 120,000 new conversations following the airing of a new TV spot for the film on November 20. To date, Variety says, the film has generated more than 4.12 million social media conversations - a number that bound to skyrocket as fans count down the final days until the film's release.
As far as the new emojis are concerned, one person destined to use them is Hamill himself (though his Twitter account @HamillHimself), an avid social media user who has been generating excitement for the film almost daily for months. Hamill clearly knows social media is a driving force in the success of any film, and he's not going to pass up the opportunity to use it.
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