Attendees of Disney’s Hollywood Studios special event Star Wars: Galactic Nights this weekend received an exclusive poster for Star Wars: The Last Jedi. They were also treated to a first look at Star Wars: Galaxy’s Edge, a 14-acre expansion and ride set to open in 2019 that will let fans pilot the Millennium Falcon.
Saturday’s event brought together fans from far and wide to celebrate the release of The Last Jedi. Starting at 5pm, guests who purchased a special ticket to enter the park enjoyed various rides updated to include a Star Wars theme, special photo ops, as well as food and entertainment until midnight. The Hollywood Tower Hotel was transformed into different locations from the Star Wars Universe using projects, and The Rock ‘n’ Roller Coaster was set to the Star Wars soundtrack. There were also scavenger hunts, fireworks, special presentations and appearances by Darth Vader, Stormtroopers and more.
Screen Rant’s very own Rob Keyes attended the event, posting a picture (amongst others) of the new exclusive Star Wars: The Last Jedi poster handed out as guests exited the park. Unlike the exclusive released at the first Galactic Nights back in April, which simply included a montage of all the posters from the previous films, this promotional art features all of the main cast from The Last Jedi in an illustrated and retro-looking piece that harkens back to the original trilogy.
Forty years after A New Hope, the first film in the franchise, Star Wars is showing no signs of slowing down. This weekend, The Last Jedi debuted to $450 million worldwide, earning it the second-highest domestic opening weekend of all time behind The Force Awakens and ahead of Jurassic World. At the same time, Disney is also setting up more anthology films, a new trilogy from Rian Johnson and a live-action Star Wars TV series.
Meanwhile, special events like Galactic Nights and Star Wars Weekends are keeping the fandom thriving and guessing, just as new rides and merchandise keep the magic alive for a new generation. Disney has learned a lot about how to market a franchise over the past decade, first from its deal with Marvel that has expanded from films to television, animation and games. Now their plan will extend to Lucasfilm and the Star Wars franchise. Soon we’ll learn what they plan to do with 20th Century Fox as the studio continues to make their mark on pop culture.
Source: Rob Keyes
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