Disney's two major cash cows joined forces to celebrate #StarWarsDay together. These days, the Mouse House is undoubtedly the most powerful studio in the industry. Due to a string of savvy business moves by Bob Iger, Disney owns some of the most lucrative properties Hollywood has to offer. At the top of the list are the Marvel Cinematic Universe and Star Wars, two franchises that consistently break box office records thanks to positive word-of-mouth and ardent fan enthusiasm. Since 2015, when Star Wars made its triumphant return to the big screen, the two series have combined to produce six members of the $1 billion club, with a seventh (Infinity War) about to join in record time.
Star Wars and Marvel have been making plenty of headlines of late. As Infinity War dominates the box office, Lucasfilm is gearing up to premiere Solo: A Star Wars Story. Tickets for the spinoff just went on sale to commemorate Star Wars Day, and social media has been buzzing with activity. Unsurprisingly, the MCU is getting in on all the fun by creatively responding to a question posed by the Star Wars Twitter account.
As many know by now, Solo details the fateful first encounter between Han Solo and Chewbacca, who would co-pilot the Millennium Falcon together for decades. Star Wars asked their Twitter followers who their co-pilot is, and several official MCU movie accounts were quick to answer. User star_lord47 collected a few and shared them with the Marvel Studios Reddit page:
Each Marvel tweet is specifically geared towards the film it's associated with. For instance, the Thor account makes a humorous Infinity War reference by calling Rocket a rabbit, and Captain America highlights Steve Rogers' touching friendship with Bucky Barnes. While some will see this had to have been a pre-planned gimmick coordinated by the various social media teams, it's still a fun way for Disney to synchronize their major brands as everyone celebrates the galaxy far, far away. The collage on Reddit features five MCU replies, so it'll be interesting to see if any other superheroes join in. Spider-Man: Homecoming could call attention to Ned Leeds, Peter Parker's man in the chair. Even narcissists Tony Stark and Stephen Strange have gotten help from some faithful companions (Rhodey and Wong) in their adventures.
Looking at the full thread, Marvel wasn't the only Disney subsidiary to participate. Christopher Robin celebrated the bond between the boy (who certainly looks familiar to the Star Wars account) and his silly old bear, the Muppets recognized Kermit and Fozzie, and numerous Disney/Pixar animations accounts chimed in with their own pairings - like Mr. Incredible and Elastigirl, who are returning to theaters this summer in their long-awaited sequel. It's just further proof Disney rules over all, and the other studios are trying to catch up.
- Solo: A Star Wars Story (2018) release date: May 25, 2018
- Star Wars 9 / Star Wars: Episode IX (2019) release date: Dec 20, 2019