UPDATE:Trailer Track says this "new" trailer is actually the D23 special look, which is playing in front of IT Chapter Two. The original article follows.
A new Star Wars: The Rise of Skywalker trailer has been officially rated. As hard as this is to believe, the conclusion to the Skywalker saga hits theaters in a little over three months, meaning soon Lucasfilm is going to have to rev up the marketing campaign into overdrive. This is essentially the homestretch, with the Triple Force Friday event taking place in early October, and fans can rest assured Disney and Lucasfilm are going to do their part to generate as much hype and buzz as possible. By the time the calendar hits December, Star Wars 9 will be omnipresent.
Lucasfilm already released a Star Wars 9 teaser trailer during Celebration Chicago in April and a D23 Special Look in August. Both of these previews offered plenty of fuel for fan theories and raised more questions than answers. Going by previous Star Wars marketing campaigns, savvy viewers know there's one final trailer that will premiere in the fall, possibly coinciding with tickets going on sale. Nothing official about a Star Wars 9 trailer release has been announced yet, but it looks like the preview itself is ready for whenever Lucasfilm wants to share it.
A posting on the BBFC website notes "Trailer C" for The Rise of Skywalker has been officially rated. The preview will run for 2 minutes, 16 seconds. That is in the ballpark of the final trailers for The Force Awakens and The Last Jedi, though a tad shorter. The Force Awakens and Last Jedi trailers were about 2 minutes, 35 seconds each.
As for when fans will be able to see this new Star Wars 9 trailer, the most likely window is an October Monday Night Football broadcast on ESPN. Disney, lovers of corporate synergy, used MNF as a launchpad for those aforementioned Force Awakens and Last Jedi trailers and there's no reason to change up the formula now. When October gets closer, Lucasfilm will probably advertise the trailer drop, turning it into a massive event. Viewers don't need to worry about this becoming a Tenet or Birds of Prey style theater-only exclusive. Everyone will be able to see the latest Star Wars 9 trailer, on TV during halftime of a football game or officially online shortly after, the night it debuts.
The trailer runtime is interesting. There's about a 20-second difference between Force Awakens & Last Jedi and The Rise of Skywalker, which is a decent amount of screen time (particularly for a trailer). Lucasfilm has been very secretive about the new Star Wars movies during this era, but they've kicked that up a notch with The Rise of Skywalker. That's understandable, seeing that this is the end of the story and there's probably a lot the studio wants to save for the film premiere. They might be limited with what they want to show in trailers, which would explain the condensed runtime. Regardless, the next Star Wars 9 trailer will be cause for excitement, and it'll be fascinating to see what's revealed.
Update Source: Trailer Track
- Star Wars 9 / Star Wars: The Rise of Skywalker (2019) release date: Dec 20, 2019