UPDATE: Jordan Maison of Cinelinx tweeted that the Star Wars 9 title may also be revealed this month.
The first trailers for Star Wars: Episode IX and Frozen 2 are both rumored to arrive later this month. Disney is in the midst of releasing a flurry of trailers for their 2019 slate. Captain Marvel's second trailer just arrived, and now it appears that the Avengers 4 trailer may arrive before the end of the week.
Disney is already one of the highest earning studios at the box office, but their 2019 lineup could be a record setting year. They've got something for everyone at some point next year. Captain Marvel and Avengers 4 fill the MCU slots; Pixar is releasing Toy Story 4 in the summer; live-action remakes of Dumbo, Aladdin, and The Lion King are coming in the first half of the year; and fans of the popular novel of the same name can see Artemis Fowl in the fall. But, their year ends with sequels to billion dollar hits Frozen and Star Wars: The Last Jedi. Disney's rush of trailers over the last few weeks has made it so every film on their 2019 slate has a trailer, except for Frozen 2 and Star Wars: Episode IX, and that may change soon.
Collider's EIC Steven Weintraub revealed on Twitter that the first footage from both Frozen 2 and Star Wars: Episode IX will arrive sometime this month. The actual dates of the trailer reveals aren't yet known, but Weintraub "would be shocked" if they haven't arrived by December 25 at the latest.
to those wondering, December is ALWAYS a huge month for new trailers. If you're a Disney fan, you can look forward to the first footage from #Frozen2 and @starwars episode 9 this month. Would be shocked if both aren't revealed by December 25th. pic.twitter.com/mylWXs6vyq— Steven Weintraub (@colliderfrosty) December 5, 2018
If this is Disney's plan, then it will make for a busy final two months for their marketing team. Disney only has one more release this year, and it's Mary Poppins Returns on December 19th. The family friendly nature of the release could make it an ideal film for Disney to attach the first Frozen 2 trailer to. After all, the brilliant post-credits scene for Ralph Breaks the Internet teased audiences with allure of the first footage from the animated sequel, so it would make sense that Disney would deliver on that tease sooner than later. However, it would signal a major change to Disney's usual marketing strategy. By comparison, the first teaser for Frozen arrived just five months before it was released in 2013, while the Frozen 2 teaser would come 11 months before the release.
This report would also make for a similarly surprising switch for Star Wars. J.J. Abrams is still in production on Star Wars: Episode IX, and is expected to continue filming into February. This would mean that a trailer for the final film in the Skywalker Saga would arrive before production had wrapped, and a complete year before the movie hits theaters. Under Disney, their standard practice has been to release the first trailer for an upcoming Star Wars movie in April of its release year, sometimes coinciding with Star Wars Celebration. Star Wars: The Force Awakens is the biggest exception, as that first teaser arrived over a year before the movie would hit theaters, but that movie had to restart the entire franchise.
As of right now, it would be a bit surprising to see Disney squeeze two more major trailers in before the end of the year for films that are roughly a year away, but maybe that's exactly what they'll do. After all, they've released debut trailers for five (and soon to be six) of their 2019 releases in the last three weeks. If the first trailers for Star Wars: Episode IX and Frozen 2 are actually on the way, then hopefully Disney will confirm these plans before too long.
Source: Steven Weintraub
- Star Wars 9 / Star Wars: The Rise of Skywalker (2019) release date: Dec 20, 2019
- Frozen 2 (2019) release date: Nov 22, 2019