This December's Star Wars: The Last Jedi is only 100 days away from reaching theaters, and Lucasfilm has officially started the countdown on social media. Ever since The Force Awakens ended with the now-iconic cliffhanger of Rey holding out the Skywalker family lightsaber to a weary Luke, viewers everywhere have been anxious to see what happens next in the famous saga. Fortunately, all will be revealed in the near future, as roughly three months separate fans from Episode VIII. Though the marketing campaign has been very brief up to this point, a teaser trailer and compelling spreads from magazines have provided enough information to keep moviegoers at bay without spoiling anything major.
Now that we're into the fall, Lucasfilm is expected to ramp their advertising efforts into overdrive to drum up hype and anticipation. This past weekend saw the first wave of tie-in merchandise hit store shelves as people celebrated Force Friday II, and this is only the beginning. Over the next few months, Star Wars is going to be very omnipresent in the pop culture landscape as The Last Jedi draws nearer and nearer.
The official Star Wars Twitter account posted a short video consisting of clips from Celebration Orlando's trailer inside a "100" graphic to signal the commencement of their countdown. Playing under the footage is a snippet of music from the same teaser, sounding epic and ominous to set the tone. Check it out for yourself in the space below:
— Star Wars (@starwars) September 5, 2017
In regards to Last Jedi promotion, Lucasfilm seems to be following the Force Awakens playbook beat-for-beat, unveiling a theatrical preview in April, followed by a behind-the-scenes sizzle reel in July. This means the second (and presumably final) trailer should debut in the near future, possibly in October as tickets go on pre-sale. It's unknown at this juncture when new Episode VIII footage will be released, but if the studio is now joining the fan base in counting down the days remaining, they probably have big things coming up soon. As hard as it is to believe, Star Wars 8 is right around the corner, and it's a very exciting time for all.
Though the great Star Wars revival has gone about as well as Lucasfilm could have hoped in the early going (with two $1 billion worldwide hits), there is an air of uncertainty for the franchise moving forward. Next summer's Han Solo anthology film remains a question mark after the shocking director change-up, and Episode IX director Colin Trevorrow came under fire when his The Book of Henry failed critically and commercially. Through all that, however, Last Jedi helmsman Rian Johnson has been steadily steering his ship forward, making great progress on the project and staying ahead of schedule. Optimism remains high for Episode VIII, and hopefully the sequel does not disappoint.
Source: Star Wars
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