Star Wars sells itself, and that couldn't be more evident in the latest video marketing material from Disney and Lucasfilm. The second official TV Spot for Episode VII - The Force Awakens features no actual dialogue outside of a "not yet rated disclaimer" and it doesn't even feature any new footage. Instead, the only notable sounds in the brief tease come from new female droid BB-8 and returning hero, Chewbacca, who sadly hasn't gotten his own poster yet.
Director J.J. Abrams confirmed weeks ago that there wouldn't be any more new Star Wars 7 trailers and that there certainly wouldn't be any spoilers before the film releases. That's part of the reason Luke Skywalker (Mark Hamill) has absolutely no role in any of the marketing and merchandise of the movie. Lucasfilm is taking Abrams' approach in maintaining the intrigue and mystery, fueling more buzz and speculation, leading up to the film's hotly anticipated release mid-December. And it's working.
The returning installment of the Star Wars live-action movie saga is currently tracking to be the largest opening of all-time at the box office, even beating this year's megahit Jurassic World. Add to that the record-setting merchandise sales numbers and licensing revenue, and Disney shareholders can rest easy knowing that this is only the beginning. Star Wars: Rogue One and Star Wars: Episode VIII are both already in production.
To compare, the longer and more rich previous TV spot:
Only 35 more days until The Force Awakens...
And by the sounds of it, fans attending screenings of the film may also see trailers for X-Men: Apocalypse, Batman V Superman: Dawn of Justice, and Captain America: Civil War. Maybe even the new Deadpool trailer too.
The film is directed by J.J. Abrams and stars Harrison Ford, Mark Hamill, Carrie Fisher, Adam Driver, Daisy Ridley, John Boyega, Oscar Isaac, Lupita Nyong’o, Andy Serkis, Domhnall Gleeson, Anthony Daniels, Peter Mayhew and Max Von Sydow. Kathleen Kennedy, J.J. Abrams and Bryan Burk are producing with Tommy Harper and Jason McGatlin serving as executive producers. The screenplay is by Lawrence Kasdan & J.J. Abrams and Michael Arndt.
Star Wars: Episode VII – The Force Awakens hits theaters on December 18th, 2015, followed by Rogue One: A Star Wars Story on December 16th, 2016, Star Wars: Episode VIII on May 26th, 2017, and the Han Solo Star Wars Anthology film on May 25th, 2018. Star Wars: Episode IX is expected to reach theaters in 2019, followed by the third Star Wars Anthology film in 2020.