As exciting and mysterious as the three teaser trailers have been for Star Wars: Episode VII – The Force Awakens – and that’s all there will be – there’s something inherently funny in the meta-joke of it all, knowing we’ve been down this path before. Many Star Wars fans were burned by the last trilogy, the George Lucas prequels, but mass consumer support for the brand has never suffered.
We’ve really not seen much of Star Wars 7 compared to most blockbuster tentpole feature films when it comes to marketing this close to release, yet we’re all already sold. We know this from the billions of dollars in licensing alone Disney has secured for the film and the record-setting trailer views and early ticket sales. That’s what the real Force is. So let’s take an “honest” (read: fun) look at the movie and what came before with the Star Wars 7 Honest Trailer from Screen Junkies.
Poking fun at the hype of the Star Wars brand itself, the record-setting merchandise and licensing numbers (remember #ForceFriday?), comparisons to the previous trilogies, and of course, fan speculation, this “honest” look at the Star Wars embraces the pop culture significance and passion surrounding the brand, while also reminding us of what came before: Jar Jar, young Anakin, Greedo shooting first, and everything else we didn’t love about the special edition re-releases.
And yes, the biggest point of all, when the first teasers debuted in the late ’90s for Star Wars: Episode I – The Phantom Menace, the hype was as strong as the force then too. Fortunately, everyone involved in bringing back the saga for the modern era is acutely aware of the problems of the prequels and are seemingly addressing all of it. There’s a healthy balance of practical versus CGI effects; there’s no talk of midi-chlorians, and Disney-Lucasfilm is holding back on the marketing as much as possible as to not reveal spoilers.
It’s a good time to be a Star Wars fan.
The film is directed by J.J. Abrams and stars Harrison Ford, Mark Hamill, Carrie Fisher, Adam Driver, Daisy Ridley, John Boyega, Oscar Isaac, Lupita Nyong’o, Andy Serkis, Domhnall Gleeson, Anthony Daniels, Peter Mayhew and Max Von Sydow. Kathleen Kennedy, J.J. Abrams and Bryan Burk are producing with Tommy Harper and Jason McGatlin serving as executive producers. The screenplay is by Lawrence Kasdan & J.J. Abrams and Michael Arndt.
Star Wars: Episode VII – The Force Awakens hits theaters on December 18th, 2015, followed by Rogue One: A Star Wars Story on December 16th, 2016, Star Wars: Episode VIII on May 26th, 2017, and the Han Solo Star Wars Anthology film on May 25th, 2018. Star Wars: Episode IX is expected to reach theaters in 2019, followed by the third Star Wars Anthology film in 2020.
Source: Screen Junkies
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