Even though we know that the second trailer for J.J. Abrams’ hotly-anticipated Star Wars: The Force Awakens will be attached to theatrical prints of Marvel’s The Avengers: Age of Ultron, the persisting belief is that we will get to see the new preview well before Earth’s Mightiest assemble again this summer. That’s because Abrams and Lucasfilm president Kathleen Kennedy are slated to kickoff Star Wars Celebration in Anaheim on April 16 “in a big way.” Other than bringing a working cut of the film, how much bigger could you get than a new trailer?
What if you brought a trailer and a poster for the new film? If a new report proves true, that’s exactly what’s going to happen, as it’s now come out the first one-sheet for The Force Awakens will debut at the event in a couple weeks time.
The news comes courtesy of Collider, who are confirming that Abrams and Kennedy will indeed be presenting a trailer and a poster for the return journey to the galaxy far, far away. Honestly, it’s not surprising that this is the plan. We’ve yet to see a poster for the movie – and since Star Wars Celebration is essentially Comic-Con for Jedi Knights, this is the most logical venue to unveil the Episode VII teaser poster.
As for the trailer, this confirmation is really just a formality, as people have long expected this to be the case. The only real drama now (besides what might possibly be shown in the preview) is when Disney will opt to make it available for online viewing. If the handling of the teaser is any precedent, we would expect it to hit the web at some point on April 16 (perhaps shortly after it is shown for Celebration attendees). The studio will want to combat bootleg footage from going viral and give fans who couldn’t make it in-person a clear HD version to fawn over.
The contents of the poster should be a topic of much debate until its release, since fans are hungry for any and all information regarding the narrative of Abrams’ film. Throughout the franchise’s history, Star Wars teaser one-sheets have had a history of hinting at the over-arcing themes of the story they’re telling via minimalist imagery (like The Phantom Menace, pictured above). Especially with Abrams (he of the mystery box) overseeing the production, we wouldn’t expect that tradition to change – in particular since the new trailer should flesh out more of the story and provide clarity to the ever-churning rumor mill.
Regardless of what gets shown at the event, it’s certainly an exciting development for Star Wars fans. Officially released materials pertaining to The Force Awakens has been hard to come by, and hanging out by the rumor mill is becoming too spoiler-heavy for some people’s taste (though not everything coming out is true). Since we’re now just eight short months away from the film’s theatrical premiere, Disney/Lucasfilm should be ramping up their marketing machine in full force – and as viewers continue to theorize over what’s going to happen, a poster and preview will definitely provide new things to hypothesize over. We can’t wait to see what comes out.
Star Wars: The Force Awakens will be in theaters December 18, 2015.
Header image by Juhannuskostaja @ DeviantArt
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