The premiere of the third (and final) Star Wars: Episode VII – The Force Awakens theatrical trailer was an event unto itself, timed to coincide with the beginning of ticket sales for the movie – with early screenings selling out like there’s no tomorrow, in the process. Said trailer presents fresh footage from director J.J. Abrams’ upcoming Star Wars installment in a fashion that is somewhat enigmatic – so as to better maintain secrecy around the project before its release – yet at the same time, definitely taps into the spirit of what this franchise, at its best, is about – much to the delight of fans everywhere.
Those who have now traveled to a galaxy far, far away have even joined in the fun, with The Force Awakens‘ young leads Daisy Ridley and John Boyega having posted their own reactions to seeing more completed footage from the movie for the first time. Meanwhile, the Star Wars marketing machine keeps on cranking along, resulting in more promotional material being released online for the masses to enjoy ahead of time.
Many of the sequences featured in the final trailer for The Force Awakens – such as when Jakku scavenger Rey (Ridley) explores the interiors of a downed Star Destroyer or when stormtrooper Finn’s (Boyega) TIE fighter goes crashing into Jakku’s atmosphere – featured a significant amount of visuals effects work that needed to be completed in post-production. Point being, neither Ridley nor Boyega had seen the finished versions of those scenes ahead of time (even the ones which they are part of) – and thus, their charming reactions to the trailer footage are are the more sincerely enthusiastic for it.
See for yourselves, by watching the trailer reaction videos that Boyega and Ridley posted online themselves (via their respective Instagram accounts):
The cast and crew of Star Wars: The Force Awakens has spoken positively about the project in general throughout its development, but watching Boyega and Ridley respond with such natural excitement to the film’s trailer is more encouraging than anything that either they or anyone else (be they Abrams or Lucasfilm President Kathleen Kennedy) could say about the movie to the press. The Force Awakens is still facing some rather hefty fan expectations, all the more so after the new trailer; however, when all is said and done, if the actual movie can deliver on its promise of an exciting space adventure full of thrills and heart (even if the film itself isn’t, per se, a ground-breaking achievement), then Abrams and Co. will have done their job.
And on that note – AMC Theatres has announced that its marketing push for The Force Awakens will include a “Star Wars Sundays” campaign – where each Sunday, from December 20th, 2015 to January 10th, 2016, those who buy a ticket to see The Force Awakens in IMAX 3D at an AMC theater will receive an exclusive Star Wars poster from artist Dan Mumford. The first of those one-sheets has now been released online and it depicts Rey and BB-8 exploring a ship graveyard on Jakku, as you can see below:
Star Wars: Episode VII – The Force Awakens hits theaters on December 18th, 2015, followed by Rogue One: A Star Wars Story on December 16th, 2016, Star Wars: Episode VIII on May 26th, 2017, and the Han Solo Star Wars Anthology film on May 25th, 2018. Star Wars: Episode IX is expected to reach theaters in 2019, followed by the third Star Wars Anthology film in 2020.
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