The run-up to the release of Star Trek Into Darkness has seen Paramount releasing a number of creative posters, the most utilized image being one of John Harrison standing in the midst of a scene of rubble that has formed the shape of the Starfleet insignia. Benedict Cumberbatch's performance as the new villain for the rebooted franchise is definitely being featured front and center for the marketing of the movie in the various posters, trailers and viral videos that have been released so far.
To celebrate the imminent release of Star Trek Into Darkness, IMAX have revealed a brand new piece of unique artwork for the film, showcasing the USS Enterprise cruising the solar system against a backdrop of stars. The print was created by artist Mark Englert, who is probably best known for his work on horror comic series Hack/Slash, as part of collaboration between IMAX, Paramount, Bad Robot and LA-based pop culture art gallery Gallery 1988.
The print is the first of the new IMAX Fanfix series, the evolution of the IMAX 12:01 series that ended with a poster for Iron Man 3 by comics artist Jock. It seems like Fanfix and 12:01 are different only scheduling; whereas 12:01 posters were handed out at midnight IMAX screenings, Fanfix posters will be handed out at whatever time the first IMAX screening takes place. In this case, that's 8pm on Wednesday, May 15th, and moviegoers at any of the participating IMAX theaters will receive a copy of the print.
Check it out below:
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Compared to the tone of impending doom and disaster that has been hinted to be at the heart of Star Trek Into Darkness, Englert's print is refreshingly serene, capturing a spirit of wonder and exploration, while at the same time anchoring the Enterprise to its terrestrial home.
It's great to see IMAX back and commissioning original artwork for films again, especially after the popularity of the 12:01 series and the eye-catching and inspired images that were created for films like The Hobbit, Oz the Great and Powerful and The Dark Knight Rises. If anything, it's a shame that these posters and prints aren't being more widely used in marketing, which generally favors photo composition over hand-drawn or painted creations.
Are you planning to see Star Trek Into Darkness at an early IMAX screening? If so, do you like this print enough to put it somewhere on your wall? Let us know what you think of Englert's work in the comments.
Star Trek Into Darkness opens in select (U.S.) theaters in 3D/IMAX on May 15th, 2013. It begins a regular theatrical release on May 17th.
Source: Paramount Pictures