J.J. Abrams' re-imagined Star Trek movie hasn't even hit theaters yet and it's already broken one record: Most HD movie trailer downloads ever at Apple.com for both an initial 24 hour period and the week since the debut of the trailer.
Funny, just today I was discussing what the opening weekend box office numbers might be like for Star Trek with my pal Jamie from ThinkMcFlyThink, and then an email from Paramount shows up in my inbox with this news. :-)
In its first 24 hours, the Star Trek trailer had 1.8 million downloads from Apple.com - in its first five days, the trailer was downloaded over 5 million times.
These numbers include downloads to Mac, PC, iPhone and iPods with video.
On my Twitter account, I guessed that the film would open in the $70-80 million range on its first weekend. After hearing this news I feel more confident about that number.
The last Star Trek movie fans considered "good" was First Contact, and inflation-adjusted that one earned $49MM on opening weekend, $150MM domestic total and worldwide $238MM.
Combine the facts that JJ Abrams is attached to this and he's very well known, the studio/marketing intent to draw in non-Trek audiences and the reaction to this latest Star Trek trailer, I'm thinking that a $70-80MM opening weekend is doable. The only major competition for it is X-Men Origins: Wolverine opening the week before and Terminator Salvation opening two weeks after.
This is my most anticipated film for 2009, so I'm dying to see if it lives up to my expectations AND how it does at the box office.
Star Trek opens on May 8, 2009.