Paramount is approaching the home stretch in regards to Star Trek Beyond marketing. On the heels of a second trailer for the film (which was well-received by fans), they're now slowly but surely unveiling a series of posters. As is the case with most big blockbusters, each principal cast member is getting their own one-sheet, allowing viewers to hang their favorite(s) characters on a wall.
So far, new alien Jaylah (Sofia Boutella), Enterprise doctor Leonard "Bones" McCoy (Karl Urban), Spock (Zachary Quinto) and Chekov (Anton Yelchin) have been highlighted during this phase of advertising. Now, the spotlight gets turned to three more Enterprise crew members: Scotty (Simon Pegg), Sulu (John Cho), and Uhura (Zoe Saldana).
The posters have all been designed similarly as the previous ones. The only difference between them is the primary color scheme, which is dependent on the character's uniform shirt. Check out the one-sheets below:
After 2013's Star Trek Into Darkness proved to be divisive, there's a substantial amount of pressure on Beyond to be a critical and commercial hit. Fortunately, it sounds as if the film will be a rousing celebration of the property's 50th birthday. Pegg, who co-wrote the script, is seeking to deconstruct the franchise with a fascinating story that captures the spirit of the original television show. Cho feels Pegg was able to do that, as he recently said Beyond conveys the best of The Original Series, something that even the critically acclaimed 2009 reboot wasn't able to fully do. Based on what's been shown so far, the new film looks to be a refreshing change-of-pace from the Earth-bound narratives of the first two and is an exploration of deep space.
Beyond has had an interesting path to the big screen. The creative team saw a massive overhaul shortly before production commenced, with Roberto Orci stepping down from the director's chair. Then, the teaser from late last year stirred up controversy due to its ignoring of classic Trek tropes. However, Paramount remains confident in the project's ability to connect with audiences. Not only are they making early preparations for a Star Trek 4, the Beyond premiere will be held at San Diego Comic-Con, where it will be under the watchful eyes of several fans lucky enough to be in attendance. The longterm box office prospects of Beyond could live or die based on the word-of-mouth, so it's unlikely the studio would put together that kind of an event if the film was a dud. They have to feel the final product is a thrilling ride.
Regardless, it will be interesting to see what happens to Star Trek on film in the post-Beyond world. A fourth installment is in development, and thus far only Chris Pine and Quinto are the only confirmed actors. There's a chance the Enterprise crew will see some turnaround if a Beyond followup is made. Saldana is going to be quite occupied with four Avatar sequels and future entries in the Marvel Cinematic Universe over the next handful of years, and she may not be able to fit another Trek film into her schedule. Even if the franchise lives long and prospers at the multiplex, this could be the last go-around for this particular team, so hopefully Beyond is one of the better Trek movies.
Star Trek Beyond hits theaters July 22, 2016.
Source: Paramount Pictures