As Star Trek Beyond gets closer and closer to its theatrical premiere this July, Paramount has been ramping up their marketing campaign. Following the debut of a second trailer at a fan even earlier this month, character posters have been the name of the game. Just about every member of the principal cast has been highlighted thus far, with the one-sheets released in various groups. These include Bones and Jaylah; Spock and Checkov; and Scotty, Sulu, and Uhura.
Now, it would seem that the rollout of posters has come to an end. Saving (arguably) the most important faces for last, main hero Captain James Tiberius Kirk (Chris Pine) and chief antagonist Krall (Idris Elba) get their moment in the spotlight. They follow the same design template as the others, with one key difference being lighting. Krall’s face is intentionally darkened, giving the villain a more ominous look with glowing red eyes.
Check out the posters below:
This pairing of artwork is perhaps the most intriguing, since it sets up the battle that will define Beyond. Co-writer Simon Pegg said one of his missions was to deconstruct the seminal sci-fi franchise, and Krall appears to be his way of accomplishing that. A new character created specifically for the film, he is strongly opposed to the ideals of the Federation and looks to challenge everything it stands for. Based on the footage shown so far, Krall comes across as the most formidable threat Kirk and his team have had to deal with at this point in their careers, and they’ve gone toe-to-toe with some intimidating individuals before.
In particular, Kirk is going to go through a very personal test during this latest mission. As indicated in the most recent preview, he still feels overshadowed by the accomplishments of his father, who joined Starfleet “because he believed in it.” After earning a captain’s chair, Kirk has to work at becoming his own person instead of trying to live up to the legacy of George Kirk. Going by the philosophical conflict that underscores the film, a major part of this will be Kirk learning what Starfleet means to him and why it’s worth fighting for – no matter what the odds are. That could be a very fascinating arc for the character and show how much he’s grown since Christopher Pike found him bloodied in a bar.
Coincidentally, Star Trek Beyond seems to be following a similar angle as 2012’s Skyfall, which celebrated the 50th anniversary of the James Bond film franchise by exploring the longstanding tropes of the property and why they’re still relevant in the modern age. That ultimately proved to be very viable, as the film earned widespread critical acclaim and grossed $1 billion globally. Time will tell if Beyond can replicate that success, but it’s a formula that has worked before. With this third installment of the so-called “Abramsverse” looking to convey the Original Series at its best, chances are Trekkies will be in for a treat this summer.
Star Trek Beyond hits theaters July 22, 2016.
Source: Paramount Pictures
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