In just a few weeks (as of this writing) the newly named Kelvin Timeline will continue in Star Trek Beyond, which is reaching theaters in conjunction with the franchise’s 50th anniversary. The film had a rather rocky road to the big screen, undergoing a complete overhaul of the creative team shortly before production started, but now that the marketing campaign is in full swing, the hope is that Beyond can blend the action sensibilities of new director Justin Lin and the powerful themes that made Star Trek a favorite within the sci-fi community.
Some viewers have been skeptical ever since the Beastie Boys fueled first trailer debuted late last year, but Paramount’s actions are indicating that they have a rousing, entertaining film to share. The studio is already making early preparations for a Star Trek 4, and the world premiere of Beyond will take place at San Diego Comic-Con 2016, where it will be under the watchful eyes of several fans. Now, another event has been organized to celebrate the new movie’s arrival: an IMAX marathon of the complete Kelvin Timeline.
In a press release, Paramount announced that the trio of Star Trek, Star Trek Into Darkness, and Star Trek Beyond will be screened in select premium format theaters across North America on Wednesday, July 20. Complete details, including a full list of participating locations, are available at startrekmovie.com/marathon. Tickets are also available for purchase now.
It’s become a common occurrence for massive movie franchises to put together marathons like this before the next entry arrives. The Marvel Cinematic Universe and Star Wars are among the properties that have had similar events, giving the fans an opportunity to come together and (hopefully) enjoy the latest installment. While this may not be the same as attending the premiere at SDCC, it’s still a nice gesture on Paramount’s part, allowing interested parties to see Beyond ahead of its official theatrical premiere. The footage that has been showcased in the trailers and TV spots so far illustrates that Beyond will be visually stunning on the IMAX screen, meaning it should be worth the price of admission.
There are many curious to see how this third movie pans out, considering that the first two have proven to be quite divisive. Under J.J. Abrams’ watch, Star Trek moved more towards a fast-paced space opera tone, which clashed with the design of the Original Series. Though Beyond‘s predecessors were both well-received critically, they weren’t necessarily runaway smashes at the box office – particularly when compared to similar genre titles. There’s a lot of pressure on Beyond to succeed and prove that there’s still a place for the U.S.S. Enterprise on the big screen.
Luckily, the pieces seem to be in place for a strong movie. Lin is a longtime fan of the property, and his enthusiasm for the story was what encouraged Karl Urban to sign back on to reprise Leonard “Bones” McCoy. In addition, the script was co-written by Simon Pegg (who also plays Scotty), someone known for his love of geek culture. Even if Star Trek can’t be as “cerebral” as it once was, it can still combine style with substance to give both die-hards and casual fans a thrilling adventure that resonates emotionally. It’s worth giving the filmmakers a chance to prove themselves.
Star Trek Beyond hits U.S. theaters July 22, 2016.
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