An extended edition of Bradley Cooper's A Star is Born will play in theaters for a one-week limited engagement. The remake of the classic Hollywood drama entered this past awards season as the one to beat, following successful screenings at the fall film festivals. However, it was unable to maintain that frontrunner status and became an also-ran on the Oscar circuit. Earning eight nominations at the 91st Academy Awards (including Best Picture), A Star is Born won just a single trophy at the ceremony: Best Original Song for "Shallow."
Despite that, there's no denying the film struck a chord with millions of people around the globe. Critics widely praised A Star is Born, impressed by the performances and Cooper's deft direction in his debut behind-the-camera. Audiences came out in full force to support the movie, which grossed $425.3 million globally against a budget of $36 million. Warner Bros. knows they have a special hit, which is why they're giving A Star is Born one more run on the big screen.
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According to Variety, an extended edition of A Star is Born (featuring 12 minutes of new footage) will be shown in 1,150 theaters for one week, beginning Friday, March 1. Described as a "special encore engagement," the cut includes extended performances of songs like "Black Eyes" and "Alibi" and a scene where Jackson Maine and Ally pen a new track together, called "Clover" (among other additions).
WB certainly picked the right weekend to roll this out. Not only is A Star is Born fresh on everyone's minds after the Oscars (where Cooper and Lady Gaga's performance of "Shallow" was a show highlight), there isn't much opening in theaters. This week's new wide releases are Greta and A Madea Family Funeral, neither of which arrive with much fanfare. While it would be unwise to expect the extended Star is Born to compete with holdover How to Train Your Dragon: The Hidden World for the top spot on the charts, it likely will be a decent draw. Though the theatrical cut of A Star is Born is now on home media, it still earned $610,148 at the domestic box office this past weekend. People are continuing to seek it out at the multiplex and there will likely be interest in seeing the new footage, which isn't available on the Blu-ray.
This should mark the closing of this particular chapter of Cooper's career, and it'll be fascinating to see what he does next. Even before A Star is Born opened last year, he had lined up a new directorial project in a Leonard Bernstein biopic (which he also plans to star in). He's definitely keen on staying in the realm of prestige fare, and judging by how A Star is Born turned out, that seems smart. Cooper demonstrated a sharp filmmaking eye with his debut and should evolve from there. And perhaps one day soon he'll find himself up on the Oscar stage accepting an award.