No one is under the illusion that Robert Rodriguez' Spy Kids: All the Time in the World is aimed at anyone but younger moviegoers unfamiliar with the previous installments in his candy-colored, high-tech franchise. The first Spy Kids 4 trailer alone bombarded viewers with all the expected, but still imaginative, CGI gadgets, shiny oddball visuals, and the sort of juvenile gags that would be considered too kiddie-oriented to even make the cut in one of Michael Bay's Transformers movies.
The second trailer for the fourth Spy Kids pic offers more of that, but focuses primarily on highlighting the gimmicky side of the film - namely, the 3D elements and how moviegoers can watch the whole thing in Aromascope (a.k.a. with "free" scratch-and-sniff cards).
Now that the original Spy Kid brother-sister duo of Carmen (Alex Vega) and Juni Cortez (Daryl Sabara) are all grown up, All the Time in the World introduces us to to
their replacements the next generation of underage espionage agents: Cecil (Mason Cook) and Rebecca Wilson (Rowan Blanchard).
Jessica Alba plays the secret spy-turned-regular-parent in the movie, which also features Jeremy Piven as the villain - a diabolical fiend called the Timekeeper, who has somehow devised a means to actually steal time - and Ricky Gervais as the voice of Argonaut, the Wilson's beloved pooch... who is secretly a technologically-advanced robot with deadly martial arts skills.
Check out the second trailer for Spy Kids: All the Time in the World (via Yahoo! Movies) below:
Rodriguez clearly has no interest in re-inventing the wheel with All the Time in the World, and is instead content to deliver yet another bright and brash adventure that'll wow the 12-and-under crowd with its cartoonish action and unique visual style - just like the previous Spy Kids movies did.
While it's easy (and fair) to gripe about how this franchise has become increasingly reliant on using goofy cinematic gimmicks to attract attention, the Spy Kids flicks are also genuinely one-of-a-kind features that don't suffer from a good deal of what has become standard material in kid-friendly movies (excessive pop culture references, product placement, awkward adult humor, etc.).
All the Time in the World is far from the most original project on the horizon, but at least Rodriguez fully commits to the idea of a movie designed specifically for young people to enjoy - and seemingly doesn't feel the need to try and appeal to older ticket buyers with misplaced or "hip" jokes.
Spy Kids: All the Time in the World opens against Conan the Barbarian and Fright Night on August 19th, 2011. Needless to say, it'll be (so to speak) the weapon of choice for parents who are looking for a silly but harmless way to keep their kids entertained for a few hours.
Source: Yahoo! Movies