It’s already been a few weeks since Spotify released its popular Wrapped roundup for the year, but those who also happen to have Snapchat accounts have the added option of using a lens to showcase their Spotify listening personality type. Many users have gotten a kick out of sharing their Wrapped results on social media apps like Facebook, Instagram, and Twitter. One of the new highlights included in the feature is a visual card dedicated to a Spotify user’s music-listening personality, which is a fun little twist on their musical preferences based on their activity on the app.
To unlock Spotify’s personalized Snapchat lens, users will need to generate and access their Spotify Wrapped 2022 roundup. To do this, launch the Spotify mobile app, open the ‘Search’ tab and tap the ‘2022 Wrapped’ genre tile. There should be a section in there that says, ‘Your Wrapped is here’ — tap it and view the stories until the ‘My Listening Personality’ card shows up onscreen (it’s probably the second to the last Spotify Wrapped card in the series, in case users would like to skip ahead). Wait for the actual result to show up and hit the ‘Share this story’ button that will appear in the bottom of the page. Finally, from the many available share options, choose ‘Lens’ with the Snapchat logo. This will only be available if Snapchat is installed on the same mobile device as Spotify.
Use Spotify Wrapped's Snapchat Lens
To proceed with using the new Snapchat lens designed specifically for Spotify Wrapped enthusiasts, confirm the share action to automatically launch the Snapchat app. A pop-up should appear asking for permission to paste results from Spotify. Once granted, the user’s listening personality results should automatically appear onscreen, along with the accompanying title and graphic that symbolizes the result.
For most Snapchat fans, lenses are a lot of fun to use as it allows them to apply various camera effects in order to produce hilarious photos and videos that they can share with their friends. For businesses, the ability to partner with the social media app to create exclusive lenses that feature a new product — like an upcoming movie or new food menu item — is a great way to create buzz around their brand, especially if the lens achieves viral status. In Spotify’s case, the ‘My Listening Personality’ lens effectively bolsters the fact that people who use the music platform regularly can expect a well-rounded analysis of their musical journey through the course of the year. At the very least, it’s a fun way of interacting with fellow Snapchat users and comparing Spotify Wrapped results.
Source: Spotify