Now that Spike TV's days are numbered, it seems that whoever's in charge of their Twitter profile decided to have a bit of fun on their way out the door. Originally named the Nashville Network before being rebranded TNN, and eventually Spike TV, the formerly male-focused network is being completely retooled once again. Parent company Viacom decided last year to reshape Spike into the Paramount Network, setting its sights on creating a premium cable television destination.
The Paramount Network will be diving straight into the deep end with its increased focus on scripted TV shows, kicking off with the highly anticipated miniseries Waco, starring Michael Shannon, Taylor Kitsch, John Leguizamo, and Supergirl star Melissa Benoist. Other super expensive looking (for cable, anyway) series will follow in 2018, including Yellowstone (Kevin Costner, Wes Bentley) and a small screen reboot of Heathers.
The Paramount Network will officially launch tomorrow night with a special episode of Lip Sync Battle, but it doesn't look like everyone is thrilled with the change. It's not yet clear whether Spike TV's Twitter page was hacked by an outsider or if an employee was simply having a bit of fun on their way out the door. (Honestly, it's probably a stunt to drum up hype for the network's relaunch.) In any case, for a three and a half hour spell yesterday evening, the long-forgotten network received more attention from its social media profile than it ever did for its television series. Most of the reactions were positive, some were negative, but pretty much everyone agreed that it was crazy entertaining. We've left some of the highlights for you below, but be sure to head over to Twitter to catch Spike TV's full list of confessions.
Spike TV's Twitter account is certainly going out on a high note here. Whoever our mystery tweeter is, they weren't pulling any punches, and they were more than happy to take a swing or two at their own content. Admittedly, a few of the jokes went over our heads and required a Google search (whoa, what the hell is this Half Pint Brawlers show?!), but overall, this was some solid social media-ing.
Honestly, we'd be surprised if this were the work of a disgruntled employee or an actual hacker. Considering that the tweets still haven't been taken down, this is almost certainly a PR move to draw attention to the upcoming launch of the Paramount Network. And even if that is the case, well, they did just that. Well done.
Fare thee well, Spike TV.