According to a new report, Spider-Man: No Way Home will be getting a major Oscars campaign ahead of this year's awards show. After months of anticipation and speculation, Spider-Man: No Way Home was finally released in theaters last week, bringing Tom Holland's Homecoming trilogy to a close. While it remains to be seen what the future holds for the web-slinger (and if Holland will be involved), No Way Home is proving to be a massive hit.

The latest Spider-Man entry currently holds a franchise high for the Rotten Tomatoes audience score, sitting at a lofty 99%. No Way Home is also currently at a 94% critical rating on the site, putting it ahead of 2004's acclaimed Spider-Man 2 and behind only 2018's Spider-Man: Into The Spiderverse. In addition to overwhelmingly positive reviews from both critics and audiences, the film has proven to be a box office sensation, now occupying the number two spot for biggest domestic box office opening weekends of all time, beat only by Avengers: Endgame.

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A new report from THR reveals that, with the film's positive reception, the team behind Spider-Man: No Way Home will be campaigning hard this year for Oscars recognition. The report details that the film is likely to be added to the Academy's members-only streaming service in addition to "For Your Consideration" advertisements in industry-circulated publications. Special screenings, Q&A sessions, and interviews (COVID-permitting) will also be used to campaign for the film.

Peter Parker with MJ and Ned in Spider-Man No Way Home.

The push to get Spider-Man: No Way Home recognized at the Oscars could represent a major shift in how the Academy thinks about superhero movies. No Way Home is already on the shortlist for Best VFX, but following the absence of 2008's The Dark Knight from the Best Picture category at the Oscars, superhero movies have struggled to make headway when it comes to Academy Awards recognition in major categories. Black Panther made history in 2019 when it became the first superhero movie to ever be nominated for Best Picture, something that now seems highly likely for Spider-Man: No Way Home as well.

The stigma surrounding superhero films amongst Academy members has been ongoing for years, with Black Panther representing the first substantial shift in attitude. With the overwhelmingly positive reactions to the film and the plans for an Oscar campaign, a Best Picture nomination for Spider-Man: No Way Home feels possible. Whether the film has any chance of winning is another matter entirely, but the Phase 4 flick could represent a major shift in not only how the Academy recognizes the superhero genre, but in the cultural significance of the Oscars themselves. With steeply declining viewership and a growing sense that most people don't care about the Academy Awards anymore, Spider-Man: No Way Home could reinvigorate the iconic awards show and introduce it to an entirely new, younger demographic.

More: Can Spider-Man's Sinister Six Movie Still Happen After No Way Home?

Source: THR

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