[Update 2: Captain America: Civil War trailer analyzed.]
Earlier this week we shared interviews with the cast of Captain America: Civil War that we conducted in June 2015, before young British actor Tom Holland was cast in the role of Peter Parker to play the Marvel Cinematic Universe version of Spider-Man. At the time however, rumors were running rampant that the plan was already to include Spider-Man in Civil War and that his scenes - since the character sports a mask - were being shot with stunt doubles.
On our two-day visit to the production however, we saw nothing of Spider-Man. No art, no costumes, and none of the actors spoke of the character. Even in our conversations with producer Nate Moore, directors Anthony and Joe Russo, and writers Christopher Markus and Stephen McFeely - all of which we'll be sharing in the next few days - no one would talk about or confirm Spider-Man. But don't fret, Spidey fans. Spider-Man is in Captain America: Civil War and has an important role to play.
Marvel has been saving him as a secret marketing weapon and hasn't discussed him at all outside of confirming Tom Holland's name as part of the cast last year. Comparisons can be made to how Disney held back on revealing Mark Hamill's Luke Skywalker in the marketing for Star Wars: The Force Awakens, but the difference is that Luke had only a few seconds of screen time. Spider-Man on the other hand has multiple scenes, including big action set pieces.
And we had heard weeks ago that Spider-Man was going to be in the next Captain America 3 trailer, but at the time there was some internal debate on whether or not to reveal him yet, or how much to show. According to LR, today's trailer - which follows from yesterday's character lineup teasers - will indeed showcase the character for the first time, even though Tom Holland didn't get his own poster this week alongside of the rest of #TeamIronMan. Then again, it's likely not a coincidence other Spider-Man news is dropping this week, including the casting of Zendaya and Sony's plans to make a Venom spinoff.
And look, Iron Man's team only has five, whereas Captain America's has six. Let these fan-made character posters of Spider-Man fill in the gap:
Is it a smart move to reveal Spidey now, though? Does Marvel need to reveal him? At the moment, Civil War is arguably in a better place from a marketing standpoint than rival upcoming comic book movies Batman V Superman: Dawn of Justice and X-Men: Apocalypse which to date have received mixed responses to certain trailers and marketing art.
The general public doesn't know Spider-Man is in Captain America: Civil War so it's still an ace up Marvel's sleeve that they are indeed introducing the most popular Marvel Comics character of all-time in theaters this summer just as production begins on the Spider-Man solo movie. And so far, Marvel's been holding back on revealing much about Civil War which is something we can appreciate after showing too much in some of their biggest projects previously. Little to nothing has been shown from the film's final act, for instance, and nothing has been shown for new characters played by Daniel Bruhl, Martin Freeman, and yes, Tom Holland too.
Another thing to consider is that today after the trailer reveal, Chris Evans, Robert Downey Jr, Sebastian Stan, Chadwick Boseman and The Russo Brothers are taking part in a Tumblr Answer Time Session to interact with the fans. If they were revealing Spider-Man today, all the questions they'd get would be focused on that. From out standpoint, consider it still up in the air whether we see Spider-Man. Do you think they should showcase him prominently in the marketing or hold him back?
Marvel’s Captain America: Civil War finds Steve Rogers leading the newly formed team of Avengers in their continued efforts to safeguard humanity. But after another incident involving the Avengers results in collateral damage, political pressure mounts to install a system of accountability, headed by a governing body to oversee and direct the team. The new status quo fractures the Avengers, resulting in two camps—one led by Steve Rogers and his desire for the Avengers to remain free to defend humanity without government interference, and the other following Tony Stark’s surprising decision to support government oversight and accountability.
Marvel’s Captain America: Civil War stars Chris Evans, Robert Downey Jr., Scarlett Johansson, Sebastian Stan, Anthony Mackie, Emily VanCamp, Don Cheadle, Jeremy Renner, Chadwick Boseman, Paul Bettany, Elizabeth Olsen, Paul Rudd and Frank Grillo, with William Hurt and Daniel Brühl.
Anthony & Joe Russo are directing with Kevin Feige producing. Louis D’Esposito, Alan Fine, Victoria Alonso, Patricia Whitcher, Nate Moore and Stan Lee are the executive producers. The screenplay is by Christopher Markus & Stephen McFeely. Get ready to pick a side and join the nonstop action playing out on two fronts when Marvel’s Captain America: Civil War opens in U.S. theaters on May 6, 2016.
Doctor Strange opens November 4, 2016; Guardians of the Galaxy 2 – May 5, 2017; Spider-Man – July 7, 2017; Thor: Ragnarok – November 3, 2017; Black Panther – February 16, 2018; The Avengers: Infinity War Part 1 – May 4, 2018; Ant-Man and the Wasp – July 6, 2018; Captain Marvel – March 8, 2019; The Avengers: Infinity War Part 2 – May 3, 2019; Inhumans – July 12, 2019; and as-yet untitled Marvel movies on May 1, July 10 and November 6, 2020.