Sony may have bungled The Amazing Spider-Man 2, releasing a movie so poorly received that they scrapped their plans for follow-ups, but at least they know when to call in the big guns. Those big guns in this case are Marvel Studios and the Avengers, whom Spider-Man will be rubbing elbows with in the upcoming Captain America: Civil War.
Sony didn't lend Spider-Man to Marvel for Civil War out of the goodness of their hearts, though; they expected something in return. What they are getting out of the deal is Marvel's help in relaunching the web-slinging hero (now played by Tom Holland) in preparation for a brand new solo movie not tied to any of Sony's previous Spider-Man films. No doubt Sony is hoping that they can bring the franchise back in a big way, and that includes the format on which the film will be released.
According to The Wrap, that format is IMAX 3D, which has become a medium of choice for summer blockbusters. It's a win-win scenario for many, offering audiences a moviegoing experience they can only get in theaters and offering studios premium ticket prices that are substantially above those of standard movie screenings. Marvel is no stranger to IMAX 3D, having used it for several movie releases in the past, to the point that, it would be news if a film didn't get an IMAX 3D release. Sony also released its two Amazing Spider-Man movies in the format, although that obviously was not enough to save the second one from a tepid response. So while the larger, more expensive format has become something of a norm for mega-budgeted blockbusters, it certainly doesn't guarantee the film will perform better at the box office.
There is a lot to be excited about with Spider-Man's return home to his family in the Marvel Cinematic Universe. His role in Civil War is largely unknown at this point, but in the version of the conflict that happened in the comics he played a pivotal role as the audience surrogate caught in between the two sides represented by Captain America and Iron Man. If his role in the movie is as visible as it was in the comics, it will be a good way to get him out in front of fans to get them interested in his solo outing. Making sure they can see him in the most bombastic, eye-popping film format available is another way for Sony to do that. Hopefully it will also be compelling enough a movie to make it worthwhile for audiences seeing it on a smaller screen as well.
Captain America: Civil War will release on May 6, 2016, followed by Doctor Strange– November 4, 2016; Guardians of the Galaxy 2 – May 5, 2017; Spider-Man – July 7, 2017; Thor: Ragnarok – November 3, 2017; Black Panther – February 16, 2018; The Avengers: Infinity War Part 1 – May 4, 2018; Ant-Man and the Wasp – July 6, 2018;Captain Marvel – March 8, 2019; The Avengers: Infinity War Part 2 – May 3, 2019; Inhumans – July 12, 2019; and as-yet untitled Marvel movies on May 1, July 10 and November 6, 2020.
Source: The Wrap