A curious promotional item from Marvel Comics' past featuring Spider-Man and the Hulk has recently caught the attention of fans. An exclusive adventure only ever printed on toilet paper has made waves online over the ridiculousness of the promotion. The two Marvel heroes have had multiple team-ups over their long history together, but what exactly awaited them for the exciting new realm of toiletry-based storytelling?

Created in 1979, the idea was originally envisioned by novelty goods company Oh Dawn! who had already made several logo-designed toilet paper rolls. After a lawsuit for producing unlicensed Gucci-branded toilet paper, the Oh Dawn! company moved to make legitimate novelties with brand owners and courted Marvel's interest in producing official Marvel toilet paper.  Then Editor-in-Chief, Jim Shooter, went a step further and directed Jim Salicrup and Michael Higgins to create a short 8-page story with Marie Severin on art.

Related: Hulk's New Series Is Exactly What Fans Worried It Would Be

Titled "The Gamma Gambit," the short comic was a fairly basic crossover of the two heroes, according to comicstavern.com. Peter Parker nearly forgets to attend an exhibition featuring a brand new Gamma-ray generator and races to see it in action. Bruce Banner is also on the way to see the invention, hoping for a cure for the rampaging monster inside him. Unfortunately for the two, the event is crashed by the Gamma-enhanced villain the Leader, who has created a brand new "Mechanoid" and plans to use the generator as a battery for his deadly robotic exoskeleton.

However, much like a trip to the restroom,  the adventure ends as quickly as it begins. Banner is accidentally dosed with a blast of Gamma radiation and Peter Parker changes into his Spider-Man attire and the two vanquish the Leader and his mechanical creation. The short story came and went, remaining a mostly forgotten footnote in Marvel's history until rediscovered years later by fans incredulous at the entire thing. Not that Marvel is any stranger to odd promotions in their own comics, but to see a licensed comic with heroes like Spider-Man on toilet paper of all things puts it in a category all on its own. Perhaps it seems silly now, but in an era of companies roasting each other on Twitter or plugging characters like Rick Sanchez into Fortnite, how different is a novelty roll of TP really?

Something like "The Gamma Gambit" may be a bit too removed from its own time to be taken seriously now, but it was a novelty and intended to be ludicrous to begin with. The fact that the story still pops up in blogs and tweets some forty years after its debut speaks to the staying power of outside-the-box thinking. It's probably safe to say that as long as Spider-Man and Hulk remain relevant heroes, their one and only toilet paper adventure will keep on surprising future fans for years to come.

Next: The New Spider-Man Has A Major Weakness Peter Parker Doesn't

Source: Comicstavern.com