[UPDATE: Sony has confirmed that these posters are, in fact, not official. The rest of this article has been left as it was originally published.]
The latest round of posters for Spider-Man: Homecoming see the wall-crawler traveling around China to promote the film’s release there next week. While Wonder Woman and Guardians of the Galaxy Vol. 2 are winning the summer superhero movie box office race this year, Homecoming isn’t done yet. Sitting at $737 million worldwide, the movie just passed the first Iron Man at the domestic box office. It’s also well on its way to coming in to becoming the third highest grossing Spider-Man film yet, behind Spider-Man and Spider-Man 3.
Homecoming is estimated to finish in the $780M range when all is said and done, with China serving as the final market for the film to sizably increase its box office haul. Next Friday, the movie will open in the Middle Kingdom and attempt to match other recent blockbuster successes in the region. While Guardians 2‘s $862M worldwide total will likely be impossible to beat, the Spider-Man reboot could still post solid numbers when it premieres in China. As such, promotion has ramped up for the film’s release in the country, leading to some fun new posters.
Yahoo Movies UK has unveiled a set of 9 new posters for the Chinese release of Spider-Man: Homecoming. Mirroring the other posters for the film that saw the hero travel around New York City, the new pieces of promotional art feature the hero in a number of iconic locations in China. Check them out in the gallery below:
Some of the posters are simple redesigns of Homecoming‘s U.S. one-sheets, swapping out Chinese cities for New York and its landmarks. Still, the best images are the new ones, with Spidey hanging out with baby pandas, working on a fishing boat, and riding a horse through the Himalayas. While the domestic Homecoming posters were fun, these Chinese ones take the cake when it comes to the absurdity often associated with the character. Unfortunately for Tom Holland, these images sadly weren’t based upon real life like the poster of the sleeping Spider-Man.
Regardless of how much the Chinese release of the film adds to Homecoming‘s total, the film is already another hit for Marvel and a much-needed success for Sony. Along with Guardians 2‘s success and what’s sure to be a stellar run for Thor: Ragnarok, Marvel Studios will likely be glad they decided to put out three films in 2017.
Spider-Man: Homecoming opens in China on September 8.
Source: Yahoo! Movies UK
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